干了十多年album design,我发现纺织外贸企业的宣传册正在经历从“产品说明书”到“品牌编年史”的蜕变。某深耕行业20年的企业周年画册,用金属冷烫工艺和模块化叙事结构,让海外买家留存率得到有效提升。今天小编来剖析一下这本册子,看传统行业如何用设计讲好时间的故事。
设计风格:织机美学
封面采用210g金属丝混纺纸,表面纹理模拟布匹经纬交织,搭配Pantone 18-4052经典藏青烫印。内页设计暗藏玄机:全球供应链地图用UV光油勾勒“一带一路”路线
当下中国制造正从“规模输出”转向“价值输出”,一本画册早已超越宣传载体,成为传统产业数字化转型的“ tactile interface”(触觉界面)。当金属冷烫铭刻岁月质感,当织纹纸张承载数据洪流——这些设计细节,恰是中小外贸企业突围同质化竞争的秘密武器。
In addition, the design also pays attention to the layout and color matching rationality, through the adjustment of font size, layout position, etc., the entire page looks hierarchical and prominent, effectively conveys the company's core values.
Anyway, thisCompany Profile DesignVisually impactful and attractive, allowing people to quickly understand the company's brand image and business characteristics. At the same time, the simple and modern design style can also show the company's pursuit of excellence and continuous innovation spirit quality.