Break through the traditional 12-grid system and develop an adaptive flow layout structure. The main visual area adopts a parametric wavy dividing line, which echoes the irregular arrangement characteristics of material molecules. Through the negative blank space and the golden section of 3: 7 picture-text ratio, a scientific and technological aesthetic system with breathing sense is constructed.
Establish a gradient color scale system from deep sea blue (Pantone 19-4053) to quantum silver (Pantone Cool Gray 11C), combined with fluorescent green (Pantone 802C) for finishing colors. Through the color matching rule of 75% cold tone base, 20% neutral transition and 5% highlight embellishment, a futuristic visual hierarchy is formed.
Originally developed 38 sets of materials science icon systems to transform complex physical parameters into visual symbols. For example, the hexagonal honeycomb structure is used as a metaphor for the strength of composite materials, and the graded transparency ring is used to represent the thermal conductivity. Establish a new visual grammar that constitutes information hierarchy with graphic density.
Develop a three-dimensional polyline profile to present the composite parameters of tensile strength/ductility/durability in three dimensions. Create a ring-shaped radar coordinate system, compare the properties of 8 types of materials on the same screen through 12-direction radiation axes, and realize intuitive interpretation of professional data.
The molecular crystal morphology of enterprise LOGO is solved into auxiliary graphics, which are used as visual clues throughout each layout. The core header adopts the gradient treatment of liquid metal texture, which forms spectral continuity with the main image of the brand, and realizes the visual enhancement of the brand symbol of 15 ° per page turning.
In addition, the brochure has a reasonable layout, concise and powerful text, and high-quality pictures, which show the characteristics and advantages of the product, helping to attract potential customers and increase brand awareness. In short, this groupPublicity album designStreamlined atmosphere, effectively conveyed the company's brand image and product characteristics, achieved the publicity effect.