Minimalism meets tactile coding: The Design Breakout War of a Code of Conduct Picture Book

干了十多年album design,我发现企业行为准则手册正从“墙上标语”变成“掌中指南”。某欧洲工业巨头在华子公司的案例就很典型——新手册用上击凸工艺和金属冷烫后,员工传阅率提升接近一半。今天剖析这本册子,看外资企业如何用设计破解文化差异。 

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设计风格:冷峻工业风碰撞水墨意境

外资企业的守则手册常被诟病“冰冷难懂”,这次设计却玩出温度。封面采用320g刚古纹纸,粗糙触感模拟金属面板,搭配Pantone 432C冷灰烫印,暗合“纪律与温度并存”的理念。

设计思路:把条款变成视觉语言 

核心挑战有二:一是跨国条款如何本土化呈现;二是枯燥文字如何增强阅读黏性。解决方案很巧妙:  

1. 触感编码系统:关键条款用击凸工艺标记,指尖触摸可感知重要性分级;  

2. 模块化信息架构:将行为准则拆为“红线-黄线-绿线”三色区,配合金属冷烫工艺;  

3. 情景化图标设计:原创手绘图标库,复杂条款更加简单易懂。  

The text on the page is clear and clear, not only emphasizing the company's values, but also detailing the company's code of conduct. With precise and powerful language, these words demonstrate the company's adherence to and pursuit of core values such as integrity, professionalism, and service. At the same time, it also conveys the deep understanding and rich experience of the enterprises to international trade.

The light grey of the background color contrasts with the blue tones, making the entire bookBrochure DesignThe visuals are even more prominent. This brochure is not only a display of corporate culture, but also an expression of corporate commitment and attitude to the foreign trade market. It will attract more international customers' attention and build a good image of the company in the global market.

Shen Youmei Design and Printing
Shen Youmei Design and Printing

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