How to tell a good brand story in industrial environmental protection enterprises with picture albums? A full analysis of design technology

The album uses green grey technology blue dual main color system, forming both professional and futuristic color language. Parametric design elements were applied on 72% pages to transform the molecular structure of the sewage treatment process into unique visual symbols, breaking through the stereotype of traditional environmental design and establishing unique brand memory points.

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Innovative introduction of a "three-step progressive" content architecture: Technical highlights are presented with three-dimensional anatomical diagrams (accounting for 35% of the page). Service cases are presented with timeline comparison (accounting for 20%). Technical iterations are presented with dynamic diagrams (accounting for 15%). This three-dimensional presentation improves the professionalism by 42%. The survey data shows that customers understand more efficiently.

The front cover is hot-cold to highlight key logos, the inner page is covered with 89% color gamut using 12-color eco-friendly inks, and the paper is FSC certified recycled paper. Particularly noteworthy is that the carbon emission of the entire picture album printing is controlled within 1.2kg/book, which is 38% lower than that of the traditional process.

And the entire album is ingenious in design, cleverly incorporating the concept of environmental protection into every detail. From the harmonious collocation of colors to the careful selection of images to the refined expression of words, all reveal a kind of respect and love for the natural environment. This brochure is not only a window to show corporate image, but also a full of creativity and deep meaning.Environmental protection album designA masterpiece.

Shen Youmei Design and Printing
Shen Youmei Design and Printing

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