钢材贸易企业album design实战：从供应链展示到工艺细节的视觉突围

区域仓储地图与24小时时效标识组合图示

面对繁杂的钢材规格（如冷轧0.25mm-3.5mm、热轧1.0mm-240mm），设计师采用“对比式排版”：左侧放置产品实拍图，右侧用阶梯色块标注厚度区间，关键数值用橙色加粗突出。例如“纵剪宽度10mm—任意宽度”搭配剪刀图标，直观传递加工灵活性。印刷选用200g哑粉纸，确保表格文字在仓库等光线复杂环境下仍清晰可读。  

不锈钢牌号色标分类与侧边索引条交互

画册巧妙避开“钢铁森林”式堆砌，用三类场景图构建叙事：  仓储实拍：立体货架与行车吊装画面，强调“常备库存上万吨”的供应链稳定性；  加工特写：纵剪机切割钢卷的火花瞬间，呼应“长宽公差±0.5mm”的精度承诺；  应用延伸：汽车底盘、家电外壳等成品图，暗示“从原料到制造”的全链路Service。  封面采用300g铜版纸覆哑膜，模拟钢材冷冽质感；内页关键产品页添加金属颗粒烫印，触觉强化行业属性。  

冷轧热轧厚度对比阶梯色块设计

针对国内制造业“降本增效”需求，画册重点突出两大模块：  区域覆盖：用简笔地图标注上海、成都仓储基地，标注“24小时响应”物流时效；  合规背书：将宝钢、鞍钢等Cooperation钢厂LOGO整合为盾形阵列，提升供应链可信度。  印刷采用CTP制版技术，确保跨地域印刷时色差控制在2.5，维护品牌统一性。  

纵剪机火花切割实拍与精度参数结合排版

快速检索：不锈钢牌号用色标分类（200系浅灰/300系深蓝/400系棕），页眉设侧边索引条；  工艺注解：在“8K镜面加工”等专业术语旁增加放大镜图标，扫码可跳转视频解说；  多场景耐用：骑马钉装订避免散页，边角模切圆角处理防止卷边。 

这份案例证明：传统工业品album design不必“厚重如钢”，精准的视觉翻译与场景化设计，同样能让冷冰冰的钢材“讲出热腾腾的故事”。

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