Faced with heavy equipment such as kilns and tunnel furnaces, designers abandoned the traditional "steel behemoth" shooting and instead adopted three types of differentiated vision:

-Microscopic perspective: use a macro lens to shoot the texture of refractory bricks, and enlarge the lattice structure to suggest high temperature resistance;

-Dynamic capture: record the molten gold trajectory of molten steel flow, and form a virtual and real contrast with the data of "total assets of 1.2 billion yuan";

-Humanistic temperature: Add the scene of engineers operating the console to weaken the cold feeling of the equipment.

In response to the technical anxiety of industrial customers, the album builds a triple trust system:

-Parameter card: Key indicators such as furnace temperature range (300-1600 ℃) and energy consumption data (≤ 0. 8m3 natural gas/ton) are refined into magnetic color blocks and placed in the upper right corner of the equipment diagram;

-Certification matrix: design ISO certification, patent certificate (60 items) and other icons into gear bite graphics, which implies technical collaboration;

-Cooperation map: The distribution of 20 partners such as Angang and Baosteel is displayed in the form of heat map, and the diameter corresponds to the cooperation years.

Closely following the domestic environmental protection policy, the album is implanted with ecological symbols:

-Energy efficiency visualization: mark the unit energy consumption of different furnace types with green → yellow → red gradient bars, and compare the industry average level;

-Circular economy chain: showing the waste heat recovery rate (85% ↑) in a circular diagram, with photovoltaic panels, waste heat boilers and other elements;

TraditionalManufacturing albumThere is no need to stick to "thick and rigid". Through scene reconstruction and green narrative, brand value can also be conveyed in industrial upgrading.