In this era of information explosion, picture albums have become an important tool for many businesses and organizations to showcase themselves. A beautiful album can not only attract eyeballs, but also convey the brand image and core value of the enterprise. And how to make a high-quality album, can not be separated from the design, printing and binding of exquisite operation. First of all, design is the cornerstone of album making. A good picture book should not only have beautiful appearance, more importantly should be able to accurately convey the company's orientation and cultural connotation. The design of the album needs to combine the brand image of the enterprise, use the design elements such as color, typesetting, modeling, and so on, to create a visual impact

Whistling time, everything changes quickly, the pace of technology is slower and slower. Propaganda printing industry is not an exception, in order to meet the needs of the broad market, wireless adhesive technology has emerged, sweeping the entire industry. With its innovation and practical features, it not only leads the future development direction of the industry, but also greatly enhances the quality and efficiency of promotional material printing. Designers who were once tied to traditional printing techniques are now freed up as elves, with the help of wireless adhesive technology to gain more creative space. This technology not only achieves the seamless connection of the lines, but also incorporates the patterns beyond the boundaries, making the whole piece full

Color is an important part of catalog design, which can directly affect readers' understanding and perception of information. Color psychology is very effective in stimulating readers' emotional responses and creating visual impact. The purpose of this paper is to explore the practice of color psychology in catalog design structure. Color psychology is a science that studies how color affects human behavior and emotions. Our response and interpretation of color is constructed by various factors such as personal experience, cultural differences and environmental factors. To give a symbolic meaning to color further strengthens its influence in the human psyche, red is often seen as radical, passionate and energetic.

In today's commercial environment, album design and printing has become one of the important means of enterprise publicity and promotion. In the process of album design and printing, the printing and binding technology plays an important role in the quality and effect of the final product. This paper will discuss several main printing and binding techniques and their applications in the design and printing of albums. First of all, the adhesive binding machine is one of the most commonly used binding equipments in album printing. It forms a book by gluing the paper together and holding it to the frame. Adhesive machines are usually used to print large albums or documents that require long-term preservation. According to statistics, globally, glue machine occupied about 60% of the market.