In the digital era, the transformation of marketing methods has become a trend. With the development of science and technology, people's lifestyle and consumption habits are changing constantly. In this case, enterprises need to innovate marketing strategies continuously to meet the needs of consumers and improve brand awareness and competitiveness. As an important marketing tool, picture album has great potential and value. This paper explores the influence of technological innovation and design practice on the marketing value of album design concept in the digital age. First of all, the development of technological innovation brings more possibilities for album design. The advent of digital technology gives designers more freedom.

One form of communication that I found in the marketing world is flexible, unique and ambitious, and that is album design. The concept of album design runs across all product types and industries, thanks to its borderless nature, which allows it to simply cross geographical and cultural barriers and communicate with a global audience. From a basic point of view, album design is actually an artistic technique of finding and displaying beauty, as if it is a window that opens any corner of the world. Through elaborate layouts, moving pictures and words, you can't reach places, past events, and even unreachable ideals.

The publicity album design not only needs to pay attention to the aesthetic degree, more important is to highlight the characteristics of the brand, show the core essence of the brand. High-quality album design can stimulate consumer's expectation and curiosity to brand, promote brand image, strengthen the dissemination of brand information, and contribute to marketing. In the design of the publicity album, the integration of the brand essence is a crucial link, is the embodiment of the creativity and the brand consistency. Brand quintessence is a kind of shared thought, emotion or value concept, which can effectively convey the brand idea to consumers. Designers need to understand the brand's core values and unique perspectives, and to translate these elements