Is the most important thing in the design of enterprise brochures typesetting or drawing?
Corporate brochure is an important display of corporate image, it conveys the concept, products and services of the enterprise, and is a bridge between the enterprise and the outside world. So, in the design of the enterprise brochure, is the typesetting or the drawing more important? This article will discuss this problem from many angles.
I. Typesetting: The Key to the Finishing Point
Improve the visual effect: Typography is the first impression of brochure design. Clear, concise, and rhythmic typography can quickly attract readers' attention and enhance the overall visual effect.
Optimize the reading experience: Reasonable typesetting can make the text message clear, avoid the information clutter, improve the reading experience.
Conforms to brand tone: The typesetting style should be consistent with the corporate brand image, reflecting the professionalism and rigor of the enterprise. For example, some traditional, stable enterprises should choose more traditional typesetting, while some young, lively enterprises can choose more modern, dynamic typesetting.
II. Drawings: Make brochures more attractive
Enhances visual impact: A beautiful picture can instantly enhance the appeal of the brochure and make the reader feel the urge to continue reading.
Showcase products and services: Matched with the product or service picture, can intuitively display the product or service characteristics of the enterprise, enhance the publicity effect.
Improve brand awareness: High-quality images can enhance the brand awareness of a company and enable more people to understand and remember the company.
III. Typography and mapping complement each other
Although typography and graphics play an important role in the design of corporate brochures, they do not exist in isolation, but complement each other. Excellent typography can provide a good display platform for the mapping, and appropriate typography can enhance the visual effect of typography. Only when the two are properly combined, can the brochure achieve the best dissemination effect.
Therefore, typography and mapping play an important role in the design of corporate brochures.
Excellent typography can enhance the reading experience and visual effect, in line with the brand tone; Beautiful graphics enhance visual impact, showcase product and service features, and enhance brand recognition. Only when the two are combined properly, can the enterprise brochure exert the greatest dissemination effect. Therefore, theCorporate BrochureDesignThe relationship between typesetting and mapping should be fully considered, and reasonable collocation should be carried out according to the characteristics of enterprises and products to achieve the best publicity effect.
