With the increasing development of biotechnology, biological companies are springing up, and they are committed to promoting the progress of life sciences and contributing to human health and ecological environment. As an important carrier to display the company's image and products, the design of the brochure is very important. This article will take color as the starting point, explore how to transmit the beauty of life science through color, enhance the brand influence of biological company.

I. The visual impact of color

Color is one of the most powerful elements in visual communication. Different colors can produce different psychological and emotional effects, such as red for enthusiasm, vitality, blue for calm, trust and so on. In the design of bio-company brochures, the color selection should match the company's brand positioning and product characteristics to attract the attention of the target audience.

1. Green Tone: Green symbolizes life, health and environmental protection and is ideal for biotech companies. The use of green tone can convey the company's philosophy of caring about ecology and caring for health, and attract consumers who have a need for health and environmental protection.

2. Blue Tone: For biological companies that focus on life science research and products, the blue tone can be a professional, steady corporate image. At the same time, blue can convey a sense of trust and security, enhancing consumer confidence in the product.

II. Relevance of Color and Life Science

Life science covers many fields such as biology, medicine, ecology and so on. It is inextricably linked with color. In the brochure design, the use of color to express the charm of life science can enhance the publicity effect.

1. Green of Life: Green is the symbol of life, representing the origin, growth and prosperity of life. The use of green in the brochure highlights the expertise and leadership of biotech companies in the life sciences field.

2. Cells and Tissues: The cell is the basic unit of life, and the tissue is the product of the interaction between cells. In the brochure, the microcosmic world of cells and tissues can be displayed through color contrasts and gradations, and the reader's interest in the life sciences can be aroused.

3. Sickness and Health: The presentation of illness is often accompanied by dark, oppressive colors, while health is often associated with bright, vibrant colors. The use of these colors in brochures can guide readers to pay attention to health, prevent diseases and improve product awareness.

III. Emotional Resonance of Color

Color has strong emotional effect, different colors can cause different emotional resonance. Using the right color in the design of bio-company brochures can inspire emotional resonance and enhance the identity of the target audience.

1. Optimistic and positive: Warm colors, such as red and orange, can trigger optimism and positivity, and are suitable for the design of brochure covers or important content to enhance the appeal of the product.

2. Trust and peace of mind: Cool colors such as blue and purple are often associated with trust and peace of mind. The use of these colors in the brochure can convey the company's confidence and commitment to the product and enhance the consumer's confidence in the product.

Colors in CreaturesCompany Brochure DesignIt has a pivotal position in the . By using color appropriately, we can convey the beauty of life sciences and enhance the brand influence of biological companies. In the future market competition, biological companies should pay attention to the design of brochures, use color as the medium, convey the company's ideas and product characteristics to the target audience, and lay a solid foundation for the company's long-term development.