How to design a storefront food album? How to do it?
How to Design a Storefront Food Album
I. Cover Design
The cover is the first look of the album and the soul of the whole album. Usually, the cover design is good or bad, directly determines whether the reader is willing to continue reading, but also influences whether the consumer is willing to go into the shop to consume.
The theme is clear.
Cover design must be clear theme, pertinence strong, so that the reader is pleasing to the eye. For example, the use of product pictures as the theme, with short, exquisite, consistent with the theme of the text, so that consumers at a glance, impress.
Bright colors
The color of the cover can not only attract consumers' attention, but also make consumers feel good about the brand. Generally speaking, the main colors of the brand should run through the whole album design, of course, color processing can sometimes be used to attract eyeballs.
Graphic and text complement each other
On the cover will use a lot of patterns and text, these elements to coordinate with each other, reasonable configuration. Generally, the product picture is the theme, with short, exquisite, consistent with the theme of the text. Text and picture should set off each other, the text should not be too rigid, to be flexible, the picture should not be too fancy, to be simple and generous.
Sophisticated and beautiful
The design of the cover should give a person a simple and clear, beautiful and generous feeling, avoid too fancy. Too fancy can affect the brand's overall image. So the designer should properly use modeling elements and technical means to beautify the album, create visual impact.
II. Interior Page Design
The design of the inside page is relatively simple compared to the cover.
Clear theme
The design of the inside page must have a clear theme and strong pertinence. The arrangement of the text should be concise, clear and clear, with full consideration of the harmony of the text and the picture, as well as the overall feeling of the same series of products. For the multi-level product introduction, from near to far, from inside to outside, from shallow to deep, from individual to overall performance. This can effectively highlight the focus and attract consumers' attention. At the same time, it can also let consumers have a preliminary understanding of the brand, which is beneficial to consumers to produce purchasing behavior.
Concise writing
The design of the inside page is usually based on the text, the designer must use the concise text to express the rich information content. The font, size, and color of the text should be designed according to the theme of the album and the reading habits of the target audience. At the same time, we should pay attention to the readability of the text, not too rigid, to be flexible.
Beautiful picture
Pictures are one of the most important elements of interior design. Designers must choose exquisite product pictures or scene pictures, as well as pictures related to the theme, to express the theme and information content of the album. At the same time pay attention to the overall sense and coordination of the picture, the same series of product pictures should try to keep the same style and tone.
Reasonable typesetting
inner pageDesignThe typesetting should be reasonable, concise, clear and beautiful. The layout is usually left, right, or top-left, bottom-right pages to highlight the subject and information. At the same time, we should also pay attention to the sense of layering and space of the text and picture, as well as the sense of integrity and coordination of the same series of products.
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