Brochure is a kind of publicity method commonly used by enterprises or organizations. It can concisely express important information such as enterprise image, product or service characteristics, and values. So where should the brochure be designed? How should the different types of brochures be designed? Next, we'll answer these questions one by one.

I. Selection of brochure design companies

1. A formal design company.
   Formal design company has rich design experience, can provide high quality design service. During the brochure design process, be able to fully understand the characteristics of corporate culture, products or services, and be able to express these information through the design language. At the same time, the formal design company has a professional team of designers, can ensure the quality and efficiency of the design.

2. a design company with a good reputation
   When selecting a brochure design company, you can refer to the comments and suggestions of other customers. A design company with a good reputation can provide high-quality design services and personalize the design according to the customer's needs.

3. Design firm with industry experience
   Selecting a design company with industry experience can help enterprises better understand the industry development trend, grasp the market dynamics, and design brochures better. At the same time, in the design process, can combine the industry characteristics and the actual situation of the enterprise, improve the pertinence and practicability of the brochure.

II. Key Points of Brochure Design

1. Determine the theme and style
   Prior to the brochure design, you need to determine the theme and style. Themes refer to the messages and values that a business or organization wants to convey, while style refers to the form and feel expressed through the design language. When designing brochures, you need to design around theme and style to ensure consistency and uniformity of design.

2. Simple and clear design language
   When designing brochures, you need to use simple and clear design language. Simple design language can better highlight the theme and key information, making it easier for readers to understand and remember. At the same time, avoid overly complex design elements and excessive text description, so as not to affect the reader's reading experience.

3. Highlight key information
   In the brochure design, key messages need to be highlighted. Key information refers to the information and content that an enterprise or organization expects readers to pay attention to, such as the brand name, features and advantages of products or services. By highlighting the key information, the reader's attention can be attracted and the publicity effect of the brochure can be improved.

4. Reasonable layout
   Layout is very important in brochure design. Reasonable layout can make readers easier to read and understand the contents of the brochure and improve the reading efficiency. At the same time, the layout needs to conform to readers' reading habits and visual habits to enhance readers' reading experience.

III. Key Points for Designing Different Types of Brochures

1. Folded Brochure
   Folded brochures are a common form of brochures. They usually consist of two or more pages, folded. When designing a folding brochure, pay attention to the smoothness and rationality of folding to avoid jamming or overlapping. At the same time, the layout of text and pictures should be arranged reasonably to improve the reader's reading experience.

2. Paperback Brochure
   Paperback brochures are a more traditional form of brochures that usually consist of multiple pages and are displayed in a tiled manner. When designing a paperback brochure, pay attention to the reasonable layout, and the distribution and proportion of text and pictures. At the same time, it is necessary to pay attention to the consistency of the overall style in order to improve the uniformity and coordination of the brochure.

3. Mini Brochure
   A mini brochure is a relatively small form of brochure, usually only a few or a dozen pages, with a relatively concise content. When designing a mini brochure, you need to keep the information concise and accurate to avoid excessive textual descriptions and complex design elements. At the same time, we need to pay attention to the use of pictures and illustrations to improve readers' reading interest and visual experience.

4. Page Turner Brochure
   A page-turning brochure is a common form of brochure. It usually includes multiple pages and is displayed in a page-turning manner. In designing a page turnerBrochure, you need to pay attention to the reasonableness of the layout, and the distribution and proportion of text and images. At the same time, it is necessary to pay attention to the consistency of the overall style in order to improve the uniformity and coordination of the brochure.

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