Brochure is one of the most important marketing tools for an enterprise. It enables potential customers to quickly learn about the products or services of an enterprise, thereby promoting the enterprise's business development. Factors to consider when choosing a brochure size include the target audience, the characteristics of the product or service, and the purpose of the brochure. The following will describe in detail the size of the printing company's brochure and the size of the normal brochure.

I. Overview of Brochure Size

The size of a brochure usually refers to the size of its finished product, i.e., the text after the front and back covers are removed. Common brochure sizes include：

1. Large Ben (A0 size) : 841mm x 1189mm

2. Big Ben (A1 size) : 594mm x 841mm

3. Nakamoto (A2 size) : 420mm x 594mm

4. Small Ben (A3 size) : 297mm x 420mm

5. Minibook (A4 size) : 210mm x 297mm

II. Advantages and Disadvantages of Different Sizes

1. A0 Dimensions (841mm x 1189mm )
   The large A0 size is suitable for displaying the full picture of a business or the details of large equipment. It has the advantages of complex manufacturing process, high material cost, and is suitable for enterprise image publicity, exhibition and other occasions. However, the disadvantage is that it occupies large space and is inconvenient to carry.

2. A1 Dimensions (594mm x 841mm )
   The A1 size is suitable for displaying a full picture of a product or a combination of multiple products. It is more portable than the A0 size and is suitable for product displays, exhibitions and other occasions. But the downside is that it's a little bulky compared to the small size, and it's not suitable for personal or small business promotional materials.

3. A2 Dimensions (420mm x 594mm )
   The A2 size is suitable for displaying partial details of a product or a combination of multiple products. It is more portable than small, suitable for product display, exhibition and other occasions. However, the disadvantage is that compared to the large original said slightly thin, not suitable for large enterprise publicity materials.

4. A3 Dimensions (297mm x 420mm )
   The small A3 size is suitable for displaying the essential features of a product or for displaying individual products. Compared with Nakamoto, it is more portable and suitable for product displays, exhibitions and other occasions. However, the disadvantage is that compared to the large original said slightly thin, not suitable for large enterprise publicity materials.

5. A4 Dimensions (210mm x 297mm )
   The A4 size minibook is suitable for describing the basic functions of the product or how to use it. It is portable and light, suitable for use in product introductions, instructions, etc. However, the disadvantage is that the content capacity is small compared to other sizes and is not suitable for promoting large products or services.

3. What is the proper size of a normal brochure?

There are several factors to consider when choosing the size of the brochure: The target audience, the characteristics of the product or service, and the purpose of the brochure. Generally speaking, corporate image promotion, product display and other occasions suitable for use of large or large copies, and personal or small business promotional materials are more suitable for use of small or micro copies.

Therefore, it is recommended that enterprises choose the size of the brochure according to the following principles.：

1. Corporate image publicity and product display: Choose Large Ben (A0 size), Large Ben (A1) or Medium Ben (A2 size). These dimensions can better display the enterprise image and product characteristics, suitable for exhibition, advertising and other occasions.

2. Collateral for Individuals or Small Businesses: Choose small (A3) or mini (A4). These are relatively small and lightweight, suitable for product introductions, instructions, etc., and easy to carry and transfer.

3. For some special products or services, consider customizing non-standard brochure sizes to better demonstrate their features and benefits.

In short, companies are choosingBrochureThe dimensions need to be considered based on the actual situation to achieve the best publicity effect.