What to Pay Attention to in Brochure Printing
I. Cover Design
The cover is the first impression of a brochure. It not only determines the visual effect of the brochure, but also the style of the brochure. Therefore, design an original cover, can bring the finishing touch to the brochure.
Dimensions: Generally, the finished product is 210 x 285 mm, and there are some special dimensions, such as 16K, 36K, and 64K.
Material: General choice of coated paper or matte paper.
Binding mode: The most common binding method for horse-riding and binding two.
Text arrangement: Texts are usually arranged from right to left or from left to right as required. The font and size of the text are determined according to the requirements of the content.
Color selection: Color to monochrome, two-color appropriate, color printing can be selected according to the needs.
II. Interior Page Design
Text content arrangement: Generally, horizontal arrangement is the main, multi-line text arrangement should pay attention to the text spacing, in order to facilitate reading.
Picture and text matching: Pictures and texts should be arranged in a clear way, and the contents should be highlighted. The selection of pictures depends on the content and strives to be exquisite.
Font selection: Song, black, variety, etc. are generally selected.
Font size selection: Generally, the title uses No. 2 or No. 3 characters, and the text uses No. 4 or No. 4 characters. There is a blank line between the title and the text.
Color Matching: Monochrome, two-color is preferred, color effect is better, but pay attention to the printing effect.
III. Selection of Paper
Paper type: Brochure thickness, hard and soft to choose according to needs, such as general cosmetics, electronic products should choose thicker coated paper; Subpowder paper should be selected for clothing; Inside page with color inkjet printing products can choose Dowling paper, etc.
Grams of Paper: Depending on the need, the general folding type of brochure paper grams is lower, such as 80 grams or 105 grams; The color spray type is generally 200 grams or 300 grams.
IV. Pay attention to the details of the production
Each page should have a border color (ink pins) to ensure the exact size of the finished product.
When putting together to pay attention to the horse when binding, loose-leaf size to be consistent, to avoid binding into a volume after the size is different.
The spine is reserved for easy folding and threading and binding.
Cut line should avoid the fold line as far as possible, so as not to affect the effect of the fold.
Positioning of the title and typesetting of the text should be accurate (to facilitate the folding and adhesive backing).
Pay attention to the choice of fonts and special handling of titles (e.g., book title plus bleeding).
In line with the change of binding size,Brochure PrintingCare should be taken to allow an appropriate bleed size (generally 3-5 mm).
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