What to do when printing a sales brochure?
I. Cover
Don't use a large version on the inside of the cover, otherwise it is very expensive and the effect is not good.
The text is left blank and organized.
Do not use too much color, can bring some strong contrast color difference.
The picture should be inserted according to the need, to not too much, not too miscellaneous is better.
Don't forget to leave blanks in the margins, write some text as appropriate, and insert some pictures.
A4 one-page sample can be phototypesetter directly, but both sides should be clear samples, so as not to be full, causing regret.
Low grade, low-cost paper is available on the inner pages.
The inner page can be less graphic, and mainly text, for easy reproduction.
The company scale is large, the strength can match some with the overall image of the short-tailed fox, indicating the printing time, quantity and so on.
The back cover can be used as a continuation of the product and sample, and can be left blank.
II. Title Page
The font should be large to distinguish the text.
The font should be simple and clear, not overly complicated.
Do not have too many font colors, preferably one color.
The font should be correct and strong.
Pictures can be added as needed.
It can also be left blank.
III. Internal text
Words are the vitality of brochures, so we must work hard on words.
The text should be concise and accurately express the contents of the brochure.
The text should be organized and logical.
The text should be readable, that is, it should not be forgotten, easy to carry, and easy to spread.
Leave blanks between the lines to create a good visual effect.
Literally keep it clean, tidy and free of impurities.
Important clauses can be underlined or highlighted.
For the strict requirements of the copywriting should be reviewed, modified, and verified to be correct.
The combination of pictures and texts should pay attention to the processing of the relationship between strength and weakness. The use of the same series of graphics is an important technique to highlight the theme in graphic design. It can make the graphic elements of the whole picture unify and coordinate to form a perfect visual effect.
For pictures with bleeding positions, leave a bleeding position in the design, and do not make the picture just at the edge of the bleeding line. The size of the bleeding site may vary. The bleeding position is generally set to about 2-3 mm. The height of the bleeding position is generally the same as the height of the text line. In the typesetting, the layout of the picture should pay attention to leave enough space, in order to avoid overcrowding causes visual fatigue.
Brochure PrintingThe arrangement of the text should pay attention to the spacing between the lines, avoid the line spacing too small or the bold font to cause the feeling of tightness. Generally, the ratio of word height to line width is 1. 2 or so (line rate = word height/line width). The ratio of character height to line height should also be controlled at 1: 2 around (except for special effects). This not only improves the reading clarity, but also ensures the readability.
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