I. Preparation of Design Brochure

1. Determine the purpose of the brochure: When preparing the design and printing of the brochure, the primary consideration is the purpose of the brochure. The purpose of the brochure determines its content, design and how it is printed. For example, if the purpose of a brochure is to promote a new product, it should include a detailed description of the product, how to use it, benefits, etc. If the purpose is to introduce the company, the content should include the company's history, products and services, corporate culture, etc.

2. Identify Target Audience: After determining the purpose of the brochure, you need to identify the target audience. The target audience determines how the brochure is designed and printed. For example, if the target audience is young people, the brochure should be designed to be more stylish, concise, and fun. If the target audience is corporate customers, the brochure should be designed more professionally and formally.

3. Determine the content of the brochure: Once the purpose and target audience of the brochure are determined, the content of the brochure needs to be determined. The contents of the brochure should include the detailed description, usage methods, and advantages of the product. If the purpose is to introduce the company, the content should include the company's history, products and services, corporate culture, etc.

4. Select Design Firm: After determining the purpose, target audience, and content of the brochure, you need to select a design company to design the brochure. When selecting a design company, consider factors such as its design capability, quality of service and price.

5. Determine the printing mode: After selecting a design company, you need to determine the printing method. The print quality and cost of the brochures are determined by the way they are printed. For example, if the number of brochures is large, a higher quality printing method, such as four-color printing, can be selected; If the quantity is small, a lower quality printing method, such as monochrome printing, can be selected.

6. Determine the number of prints: After determining the printing mode, the number of printings needs to be determined. The number of prints determines the cost of printing. Generally speaking, the more printing, the lower the cost.

7. Determine the price: After determining the purpose, target audience, content, printing method, and quantity of copies of the brochure, the price needs to be determined. The price includes the cost of design, printing and shipping. Generally, the lower the price, the lower the quality may be.

II. Contents of the Design Brochure

1. Cover Design: The cover is the first and most eye-catching page of the brochure. The design of the cover should be simple, clear and attractive. You can add company logos, slogans, pictures and other elements to highlight the company's image and characteristics.

2. Directory design: The table of contents is an index to brochures, making it easy for readers to find the information they need. Catalogs should be designed to be simple and clear, with easy-to-read fonts and font sizes.

3. Content design: The content is the core part of the brochure and should include the detailed description, usage methods, and advantages of the product. If the purpose is to introduce the company, the content should include the company's history, products and services, corporate culture, etc.

4. Footer Design: The footer is the last page of the brochure and usually contains elements such as company contact information and copyright information. The footer design should be simple and easy to identify.

III. Preparation of the printed brochure

1. Confirm printing quantity: Before confirming the number of printed copies, check whether the design and content of the brochure have been completed. If this is done, you can start counting the number of prints. Generally speaking, the more printing, the lower the cost.

2. Select Printing Company: Once the number of prints has been determined, a printing company needs to be selected to print the brochure. When selecting a printing company, consider factors such as printing quality, service quality and price.

3. AcknowledgementPrintingQuality: After selecting a printing company, you need to confirm the printing quality. Printing quality includes color accuracy, picture and text clarity, paper quality and so on. Generally, the quality of four-color printing is higher than that of monochrome printing.

Recommended Reading：

Analysis of Hierarchical Distribution Skills in the Design of Enterprise Brochure

How to Build Brand Value Through the Design Idea of Enterprise Brochure

Using Hierarchical Distribution to Improve the Visual Effect of Enterprise Brochure Design

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