Characteristics of the Design of Enterprise Publicity Album

I. Rich content and information

The design of enterprise publicity album should be able to effectively integrate the enterprise's culture, idea, product, etc., and convey the enterprise's information effectively through different elements such as text, picture, color and so on, so that the audience can understand the enterprise more comprehensively. Therefore, rich content and large amount of information is one of the basic characteristics of the publicity album design.

II. Strong visual impact

As an important carrier of enterprise's external publicity, the visual impact is very important. A beautiful design, attractive enterprise publicity album can better attract the audience's attention, arouse the audience's interest, thereby achieving better publicity effect.

III. Branding

The competition of modern enterprises is not only the competition of products, but also the competition of brands. A successful brand needs not only excellent product quality, but also unique corporate culture connotation. Therefore, when designing the enterprise publicity album, we must fully reflect the enterprise's brand characteristics, in order to better display the enterprise's brand image.

4. Strong readability

Another feature of corporate brochure design is readability. As a kind of commercial printed matter, the audience is enterprises and consumers. Therefore, when designing the font size, color, layout, etc., it is necessary to pay attention to the audience's reading habits to facilitate readers to read and understand. Therefore, readability is also a basic feature of enterprise publicity album design.

V. Humanized Design

With the aggravation of market competition, more and more enterprises begin to pay attention to the development of corporate culture. Humanized design has also become another characteristic of publicity album design. In the design, we need to consider the characteristics of corporate culture and the feelings of employees and customers at the same time, so as to create a corporate image full of human care, and to better close the distance between consumers.

VI. Exquisite printing

In addition to the design, the printing quality of the enterprise publicity album is also one of the important factors affecting its effect. Exquisite printing can better display the corporate image and enhance the brand value. At the same time, well-printed corporate brochures are easier to store and collect.

As a result, the enterprisePublicity album designThe features of the include rich content and large amount of information. Strong visual impact; Branding; Strong readability; Humanized design and exquisite printing. A well-designed enterprise publicity album can better display the enterprise's image and cultural characteristics, at the same time can better convey the enterprise's product information and service concept, has important significance for the enterprise's publicity and promotion.