Enterprise internal journal is an important way of internal communication of the company, and the opening words, as the opening work of the enterprise internal journal, undertakes the important task of conveying the thoughts of the enterprise management to all the staff, propagandizing the enterprise culture and guiding the staff's thoughts. Next, this paper will discuss the role of the opening words in the internal journals, writing skills and matters needing attention.

I. The role of the chapeau

The opening language is an important part of the internal journal of the enterprise, and is also a bridge between the enterprise manager and the staff. The functions of the opening language are as follows:：

1. Transfer corporate culture

The opening words are an important way to convey the corporate culture. Through the opening words, enterprises can convey the core values, business philosophy, and corporate vision to employees, so that employees can better understand the corporate culture and enhance the corporate cohesion and cultural identity.

2. Guide employees' thinking

The opening words can guide the staff's thinking and improve the staff's ideological consciousness and cultural quality. Through the opening words, enterprises can convey correct values and morals to employees, guide employees to abide by the rules and regulations, and enhance employees' sense of responsibility and mission.

3. Communicate the voice of management to employees

The opening words are the bridge between the management and the employees. Through the opening words, the management can convey their own management ideas, work ideas and work goals to all the employees, so that the employees can better understand the development direction of the enterprise and the decision-making ideas of the management.

II. Writing Skills of Volume Opening

The writing skills of the opening words directly affect the quality and effect of the opening words. Next, we discuss the writing skills of the opening words.

1. Succinct and clear

The content of the opening words should be concise, concise, not too verbose, otherwise will let the reader feel boring, lost the interest of reading.

2. Vivid language

The opening language of the volume should be vivid and interesting, and express profound thoughts in simple and easy-to-understand language, so that readers can feel the power of thoughts and inspire employees' enthusiasm for work.

3. Theme

The opening words should closely follow the theme and reflect the core values and business philosophy of the enterprise, so as to guide employees' thoughts and enhance employees' sense of cultural identity and responsibility.

4. Focusing on results

The opening words of the volume should be practical, instructive, enlightening and inspiring, so that employees can get inspiration and help in reading, and promote their self-improvement and career development.

III. Precautions for the opening words of the volume

The writing of the opening words should pay attention to some matters to ensure the quality and effect of the opening words.

1. Pay attention to the standardization and accuracy of the language to avoid typos and language errors.

2. Pay attention to the timeliness of the opening words to reflect the latest development changes and management decisions of the enterprise in time.

3. Pay attention to the style of the opening words, which should be in line with the characteristics of the corporate culture and the reading habits of the employees, and avoid excessively flamboyant or obscure language.

4. Pay attention to the layout design of the opening language, and coordinate with the overall style of the internal periodicals of the enterprise, so that the opening language is more prominent and noticeable on the layout.

In summary, the chapeau asinternal journal of enterpriseThe opening work of the is responsible for the important tasks of conveying information, guiding thought and transmitting culture.

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