Brochure is an important carrier of the brand visual image.The well-designed brochure can not only convey the brand information,but also improve the brand visual image,and further enhance the consumer's awareness and good sense of the brand. This article will discuss how to realize the brand visual image sublimation from two aspects of brochure design and printing.

I. Brochure Design

1. Dimensions and Layout

The size of the brochure can be determined according to the needs of the brand and the target audience. Generally, sizes such as A4, A5, and A6 are common. In terms of layout design, a page can be divided into multiple blocks by using vertical lines or horizontal lines. Each block has different content to enhance the page's sense of hierarchy and visual impact. At the same time, you can also use elements such as colors, fonts, and pictures to highlight important content, making it easier for readers to understand and remember.

Take the brochure of an automobile brand as an example. The size of the brochure is A4. The layout design adopts vertical lines to divide the page into two blocks: the upper block is the introduction of the brand concept and product features, and the lower block is the product picture and details. In terms of color, the car brand logo color is adopted, the font is unique to the brand, the picture is selected brand logo and model picture, the overall design is concise and clear, with prominent emphasis.

2. Colors and Pictures

Colors and images are very important elements of brochure design, and they can effectively convey brand messages and emotions. Generally speaking, the main colors of the brand should be used throughout the design of the brochure to enhance the brand's recognition. At the same time, some auxiliary colors can be used to emphasize certain content or emotions.

Take the brochure of a fast fashion brand as an example, its main color is the brand logo color, at the same time using black and white gray color to emphasize the product texture and fashion sense.

In terms of pictures, a large number of high-definition pictures of brand clothing and pictures of models wearing clothing, as well as brand logos and branding elements, overallBrochure design and printingIt's full of fashion and branding.

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