With the people's requirement for the quality of life, the real estate industry is also gradually undergoing earth-shaking changes. Unlike the drab, humble homes of the past, real estate now focuses on the integration of art, design and taste. As one of the most cutting-edge marketing means, the real estate picture book naturally also more and more put on the fine and high-end coat. In the design of the album, the fine design of the header and the opening of the book becomes an important part of attracting the attention of consumers and promoting the brand image. So, how to create a variety of styles of headers and bookheads in detail?

I. Humanized design

As we all know, man is a psychological cognitive animal. In order to attract the reader's attention in the picture book, the psychological needs of the readers should be taken into account when designing the page header and the book opening, and the aesthetic experience of the visual level should be presented. For example, you can design a unique pseudo-sound effect, a flow effect graphic, a beautiful pattern or a unique color collocation, etc., in order to attract the reader's attention.

II. Paying Attention to Cultural Connotation

In the design, we should not only pay attention to the pure visual effect, but also pay attention to the cultural connotation of the album. By designing different headers and bookheads, consumers can feel the cultural connotation and characteristics of the brand, strengthen the recognition and memory of the brand, and cultivate readers' experience of the culture and taste of the brand. For example, you can choose some elements, illustrations, or words that represent the brand's characteristics, and give them specific meanings and forms according to the cultural needs of the brand.

III. Adaptation to different occasions

In different consumption occasions, the design of the album should also pay attention to differentiation. For example, in the exhibition site, in order to attract consumers' eyeballs, the design of the page header and book opening should be atmospheric, grand; In the process of tooling, the design should take products and services as the leading role, emphasizing service and quality, so that consumers can understand the details and characteristics of products and services more intuitively.

IV. Emphasize brand value

In the design of real estate albums, such as page background, color, content structure, typesetting, photos, group diagrams and other elements need to faithfully express brand proposition and highlight brand value. In the design of page header and bookhead, the brand value should be integrated with the picture to present a better brand image and value.

V. Keeping up with the times

The market is changeable and the trend of the times is changing with each passing day. Therefore, when designing, we should combine the changes of the current market and the changes of consumers, flexibly respond to various market conditions and keep pace with the times, so as to keep innovation, attraction and influence in the consumer market.

VI. Highlighting Brand Characteristics

In order to better promote the real estate brand album, we must make use of the uniqueness and characteristics of the brand and reflect its unique individuation. Therefore, in the design and positioning, we should pay attention to the difference of the brand, show all its distinctive features, and win the wide affection and recognition of consumers.

Finally, as one of the marketing toolsReal Estate Album DesignWe must strive for refinement and efficiency in every element. With the careful guidance of these points, we can create high quality album designs that are creative, adaptable to different situations, attract consumers' attention, and demonstrate brand value, thus adding impetus to the development of our brand and the sale of our products.

Recommended Reading：

Tianjin Coffee Ode Recipe Album Design Case

Komatsu Excavator Product Catalogue Promotion Album Design Case

LS Electricity Generation Intelligent Mechanical and Electrical Products Picture Album Design Case

Novelis Promise Enterprise Internal Magazine Album Design Case