With the development of society and the change of people's aesthetic concept, album design has become an indispensable part of advertising industry. In today's more and more fierce market competition, album design can not only be the presentation of words and images, but also the use of creativity to break the convention, so that people in numerous advertising posters are unique. Next, I will introduce the principle of highlighting creative design and discuss the essence and core of the design concept of album.

I. The essence of the album design

Album design is a kind of cultural form, is a kind of cultural expression. In addition to words and patterns, the album also takes into account cultural and artistic connotations, and conveys the information of products and services through visual and sensory stimulation. Designers must be familiar with market demand and learn to provide services for product marketing planning, design and manufacturing.

Therefore, the essence of the album design lies in: By means of depiction, design, and typography, we combine cultural, aesthetic, and commercial elements to create a professional catalog that attracts attention, leads fashion and interprets products.

II. The core of album design

1. Creativity

Creativity is the soul of album design and the key to attract readers. The designer's task is to break the rules and stand out from the numerous advertising posters. Therefore, designers need to be creative in accordance with the market demand.

Album design must pay attention to individuation and innovation, so that the design gets people's approval and appreciation. Only by deeply understanding and mastering the needs of the target group, can the design be more pertinent and unique.

2. Style

The style of the album design determines the overall image and first impression of the album. Album design styles can be divided into: Classical, modern, stylish, postmodern. Different design styles will bring different feelings and feelings. Designers must do a good job of psychological analysis in style selection to ensure that the design results are in line with the expectations of the target market.

3. Typesetting

Album typesetting is one of the most important contents in the design, the quality of typesetting directly affects the readability and visual effect of the album. Designers need to pay attention to fonts, font sizes, line spacing, margins, picture and text coordination, and strive to achieve aesthetic and functional unity.

4. Color

In the design of the album, the use of color is not only for the sake of beauty, but also for the expression of emotion and meaning. Therefore, the designer needs to choose the color scheme, and deal with the collocation and contrast between different colors, so that it can achieve visual harmony and harmony.

5. Brand image design

Brand image design is the ultimate goal of album design. Designers must have a deep understanding of the characteristics of the brand and the needs of the market to create a broad customer base. For different brands, designers need to use appropriate creative means to make shapes, colors, patterns and other comfortable and brand style echo.

To sum up, album design is not only a marketing means, but also a cultural and artistic expression. In order to stand out among the numerous advertisement posters, we need to work gradually in the aspects of creativity, style, typesetting, color, brand image and so on. Therefore, album designers must fully understand the advertising industry, go deep into the market, and continuously learn innovative design ideas to meet the needs of customers and market.Album design conceptof quality.

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