How to choose the right company album design color matching?
In today's commercial society, as an important part of corporate brand image, the company album plays a more and more important role. As a propaganda and marketing tool, the company album can directly reflect the corporate image and characteristics, and plays an important role in marketing and publicity.
The use of color is a key factor when designing a corporate album. Because the color collocation will directly affect the picture album visual effect and the message conveyed. So, how to choose the right company album design color collocation? Here are a few simple suggestions.：
I. Understand the characteristics of the enterprise.
Different enterprises have different characteristics and brand image, so it is necessary to understand the characteristics of each enterprise when designing an album. For example, the bank's propaganda is relatively rigorous, steady and authoritative, and can use steady and neutral colors; And the household goods brand can consider the use of bright color and lively pattern, to express its "life-oriented" corporate culture.
II. Grasp the theme of the album
Album theme is an important basis for color matching. For example, design a picture book of health food brands, green and red as health and food colors, naturally should be the main colors; White can improve the picture and text more clear, the information more concise effect. In the design of the album, we must combine the theme elements with the enterprise characteristics to achieve the perfect combination of the visual effect and the communication effect of the album.
III. Mastering Color Matching Skills
Color matching requires a certain skill. First, the concepts of primary, secondary and complementary colors need to be clarified. Commonly used main colors have red, yellow, blue, green, purple, and so on, and auxiliary colors can be selected according to enterprise characteristics, but should not be too much, in case too cluttered. Complementary colors have a contrasting effect that enhances the visual effect. In addition, pay attention to hue, brightness, saturation and other factors to ensure the harmony of color matching.
IV. Tool-assisted design
Now the design software is an important auxiliary tool for the design company's albums. Designers can use advanced tools such as Photoshop and Illustrator to color to improve the professional degree and aesthetic feeling of color matching of the albums. In addition, color wheel, color matching website and so on are also very helpful, can assist designers to quickly find the right color matching scheme.
Anyway,Company Album DesignColor matching is a challenging task, which requires designers to pursue perfection and harmony on the basis of fully understanding enterprise characteristics, grasping the theme of the picture album, grasping the skill of color matching and using tools. Only in this way can we create a corporate picture book that is visually pleasing and conveys the idea in hand.
Discussion on the Size of Picture Album
