Album design: How to choose the right layout and layout
In today's fiercely competitive market environment, enterprises are more and more important to shape their own image. As an important carrier of enterprise propaganda, the album plays an important role in displaying enterprise strength and product characteristics while cooperating with enterprise propaganda film and network communication. So, in the album design, how to choose the appropriate layout and layout, can let the target customers quickly understand and impress? Today, we will analyze how to create a suitable, beautiful and practical album design for your enterprise in depth.
I. Understanding Company and Product Characteristics
Take our company for example, has been committed to providing customers with high quality design services, with many years of design experience. We are well aware of the features and competitive advantages of our products, so we should fully demonstrate these features in the album design to enable our customers to understand and get interested more quickly. For example, if our company's main products are energy-saving and environmental-friendly products, then in the picture album, the choice of color, the style of layout should have green environmental-friendly elements, in order to echo the product characteristics.
II. Close integration with corporate culture
Corporate culture, as the inner spiritual pillar, is closely related to the judgment of consumers and the value of corporate brand. Therefore, it is a very important step to integrate the corporate culture into the album design. Designers should fully understand the corporate culture, and use the design elements such as color, typesetting, font, etc. that conform to the corporate culture, to construct a visual and memorable image carefully. Take our company as an example. We take integrity, innovation, cooperation, and win-win as the core values. We should fully reflect these values when designing the album, incorporate the enterprise spirit when choosing the layout and layout, so that consumers can naturally accept and have a sense of trust.
III. Selection of Layout
In album design, layout is the foundation and core. A good layout should be in the premise of highlighting the characteristics of the product, both concise and clear, and have a certain artistic quality. In addition, the layout should follow traditional design rules to ensure the logic of the content. For example, in the traditional album design, we can use 1/3, 6/8 scale to divide the layout, or follow the golden matrix law, to achieve visual balance and harmony.
IV. Layout Matching
Layout aspect, designers need to carefully choose picture, text size, orientation and combination, let products and copywriting complement each other, nest each other. We can use a large map to break the boundary of the layout, increase the impact above the visual; Or use irregular graphics, illustrations to decorate the page, create a fun, lively atmosphere. In addition, the designer should pay attention to adjust the font, rhetoric to adapt to the picture, so that the layout is not only beautiful, but also readable.
V. Realizing the Effect of Incorporating Education into Entertainment
A good album design is not only the presentation of beauty, but also the satisfaction of people's spiritual needs. Therefore, in the design process, we should be good at letting the products let people see their dreams, and let the design become the link between customers and enterprises and products. For example, we can make the album design educational, enlightening, entertaining and interesting by means of real-life application, story-like situation, and customer witness.
Summarize,album designAmong the many elements, the choice of layout and layout is crucial. Starting from corporate culture and product characteristics,combining with the basic rules of layout and individualized demand,we elaborately shape the album design to attract target customers,and help to build and spread the corporate brand image.
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