Create a reading experience: Company Brochure Design Text Typesetting Secrets
As an integral part of marketing efforts, company brochures are an important medium for companies to demonstrate their strength and attract potential customers. However, the design of the brochure is not just the color of the role, text typesetting is also a very key factor. This paper introduces several noteworthy typographical techniques in detail, hoping to enlighten the brochure design.
I. Selection of font size and font
Font size and font are the basic elements of building a paper brochure typesetting. In theory, the font size and font should be unified as a whole. However, in the case of stressing the importance of the information and the method of presentation, appropriately enlarging the font size can attract the reader's attention. Font selection needs to pay attention to the professional and readability, commonly used Song Ti and Microsoft Yahei is a good choice.
II. Rational use of gaps
Typesetting should not just focus on filling every corner, the use of blank space is equally important. Adding a few blank spaces can improve the neatness of the layout and the comfort of the reading experience. At the same time, the size of the blank is also to take into account the overall aesthetic and breathing of the layout.
III. Paragraph formatting and use of punctuation
The format of the paragraph is also a key factor affecting the reading experience. We should take into account the size of the distance between paragraphs, the text spacing, and the color of the overall typesetting. The standard use of punctuation marks can make the whole passage more clear, but also increase the rhythm of reading.
IV. Combination of Pictures and Texts
The difference between paper brochures and digital brochures is that paper brochures rely more on the display of pictures. Good brochures require proper graphics to enhance customer understanding and acceptance. When designing a brochure, we also need to consider the combination of pictures and text, and the corresponding typesetting and mapping methods will greatly improve the reading experience.
V. Selection of Color Matching
Color matching is one of the factors that affect the visual perception. When using colors in typography, avoid confusion or similar colors. It is best to distinguish between primary and secondary colors, comply with the design principles of the company's brand color system, so that readers can feel the company's brand culture at the first time.
VI. Respecting Reading Habits
Reading is a kind of habit, different countries and regions have different reading habits, typesetting design should take into account its cultural background and use of the occasion. While respecting the user's reading habits, guide the user to read.
That's paper.Company Brochure DesignThe importance of typography and some well-known typographic design techniques. Through the use of these typographical skills, the brochure is not only a carrier of information transmission, but also a visual and psychological reward for customers. Let customers feel the strength of the company's brand through the brochures to achieve the purpose of marketing and promotion.
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