In the current new media era, with the continuous development and popularization of digital technology, traditional propaganda media can not meet people's needs. As a widely used media, brochures must adapt to the development trend of the new media era, constantly improve and innovate.

Design is the soul of brochures. A good brochure design can not only attract readers' attention by visual means, but also convey information and express propaganda purpose through various design methods. Therefore, before the design of the brochure, it is necessary to conduct sufficient market research and analysis to understand the needs and expectations of the audience, so that the design can be targeted.

Color is key in brochure design. The choice of color directly affects the presentation and visual effect of the brochure. When selecting colors, you should choose according to the information contained in the brochure, the audience and the purpose of the publicity. Different colors can produce different emotional effects, red represents enthusiasm, enthusiasm; Green represents vitality and nature; Blue means stability, calmness, etc. At the same time, also should pay attention to the collocation and proportion of color, in order to achieve beautiful and harmonious effect.

In addition to color, typography is also an important design element. Good typography should follow the principle of simplicity and clarity and emphasis. Generally speaking, you can use the column type, single column type, etc. The layout structure of each page should be clear and clear, the emphasis should be prominent, and the appropriate use of charts and pictures to assist in explanation and enhancement of the content.

Text is the core content of the brochure, and should focus on the accuracy, conciseness and attractiveness of the content. First, we should pay attention to the standardization and legibility of the selected fonts, so as to ensure the accurate transmission of the text content. Second, to use concise and clear language to express and expound the content, do not long, pay attention to the concise and concise. In addition, you can also use some attractive techniques to arouse the reader's interest, such as adding interactive elements, using pictures, inserting quotes, etc.

Print quality is also an important consideration when creating brochures. Good print quality makes brochures more beautiful and more comfortable to read. Sometimes, in order to reduce costs, we may choose a low-cost printing method, but the quality of the printing may be sacrificed. Therefore, we also need to consider both cost and quality factors.

Finally, prior to the production of the brochure, it is also necessary to formulate a clear publicity strategy and objectives for the brochure, so as to grasp the focus and direction of the production and ensure the best publicity effect of the brochure.

Anyway, in the new media era,Brochure Design and ProductionAs a traditional propaganda medium, it must adapt to the change of digital development trend and give full play to its own characteristics and advantages in order to better serve all kinds of propaganda needs.

Recommended Reading：

How to Maintain Competitiveness of Album Design in Digital Marketing Era

Development of Anti-pollution and Substitute Materials in Printing

The Combination of Digital Printing and Personalized Printing Production

Application of High-gloss Ink and General-gloss Ink in Printing