With the improvement of people's living standard and the increasing demand for tourism, tourism develops rapidly, and more and more tourist attractions and tourist projects appear. And the publicity and promotion of scenic spots has become increasingly important. As one of the main publicity tools of tourist attractions, brochures have great promotion and publicity functions. Therefore, how to design and make a beautiful brochure has become an important work of tourist attraction publicity.

I. Basic structure of brochure design

The basic structure of the brochure design should include the following aspects: Covers, catalogs, basic information about attractions, attractions features, attractions maps, transportation, accommodation, dining, tickets, customer service, contact information, and copyright statement.

1. Cover design

The cover of the brochure is the first to be seen by the reader, so the cover must be beautifully designed, eye-catching and attractive. Consider the target audience of the brochure, choose to use the pattern, text and other elements to show the unique features of the attraction, at the same time increase the artistic sense of the cover, create a heart-warming brochure.

2. Content design

When introducing basic information about the attraction, focus on the history, location, programs and services of the attraction, along with pictures to highlight the features and advantages of the attraction. The features of scenic spots are one of the most attractive parts of the brochure. The design should highlight the features of the scenic spots, introduce the cultural and scenic aspects of the scenic spots, so that readers can fully feel the charm of the scenic spots and deepen their understanding of the scenic spots.

Tourist attraction map is an important part of the brochure. It must accurately show the roads, buildings, facilities, services, etc. in the scenic spot to help tourists better plan their itinerary. The brochure should include adequate information on transportation, accommodation, and food and beverage so that visitors can easily plan their tours without paying too much attention to details.

3. Copyright Notice

In brochure design, copyright notice is an important part that can't be ignored. The copyright notice shall specify the copyright information of the brochure and the contact information of the producer, so as to prevent bad practices such as plagiarism, and may also let the reader know the relevant information such as the rights to the brochure.

II. Precautions for Making Brochure

1. Brochure Style

The style of the brochure should be consistent with the cultural characteristics of the tourist attraction itself, which can not only meet the needs of the readers, but also show the characteristics of the scenic spot. Through different arrangement, decoration and color matching, the unique cultural characteristics of the scenic spot can be displayed, and the readers can deeply feel the cultural charm of the scenic spot.

2. Layout design

Layout design is the key to the production of brochures. To avoid confusion and meet the needs of the target users, attention should be paid not only to the text, but also to the details such as the layout of pictures and the font size of the text. Thus, we can better grasp the overall quality and improve the publicity effect.

3. Text Orchestration

Text arrangement mainly includes title, text typesetting, font selection and so on. The title should be accurate enough to highlight comfort and be eye-catching. In the typesetting, pay attention to the font size, line spacing and other factors, while ensuring the aesthetic, but also can let the reader get better reading effect.

4. Image selection

Pictures are one of the important elements in the brochure, which can convey the beauty and features of the scenic spot well. When selecting pictures, select representative pictures for the brochure, and consider the quality, size, proportion, and resolution of the pictures to ensure the beauty and quality of the brochure.

5. Printing and production

Finally, the printed production of the brochure. During the production process, a production audit plan should be established in advance to ensure correctness and improve production efficiency, and suitable printing materials such as thick paper or high-grade oxidized paper should be selected to ensure the quality of the brochure.

Anyway, a fineBrochure Design and Production, which can effectively attract potential readers, enhance the popularity and brand image of the scenic spot, thereby increasing the influence and profits of the scenic spot. In the process of making brochures, we should always carry out the tenet of "user is God", carry out the brand concept of high quality, mindfulness and pursuit of excellence, and produce brochures suitable for readers to achieve objective publicity and information transmission.

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