In today's digital age, there are increasing demands on the way information needs to be presented. Instead of being content with rigid words and simple pictures, people want promotional materials to be more intuitive, vivid and easy to understand. This demand has led to an important area in brochure design and production: Applications of ergonomics.

Ergonomics is a subject that aims at designing and developing man-machine interface by studying the physiological, psychological and sociological characteristics of human beings. It can help designers in the design and production of brochures more close to the audience, more in line with human cognition and use characteristics.

In the design of the brochure, the application of ergonomics is mainly shown in the following aspects.：

I. Selection and Use of Colors

Color is very important in brochure design. Humans are very sensitive and cognitive to color, and different colors will have different effects and feelings on people's psychology. In the brochure design, the designer needs to select the appropriate color to apply in the brochure according to the cultural, social and psychological needs of the audience.

For example, when designing a medical brochure, you should choose fresh and bright colors to express a soft, comfortable effect and make the reader feel comfortable and relaxed. When designing an emergency service brochure, it's also a good choice to use red as the main color, because it conveys the sense of urgency and the very important things.

II. Typographical and Layout Design

Typography and layout are an important part of brochure design. Proper typography and layout can make the reader feel happy and make the information of the brochure more efficient and clear. However, the designer should find a balance between the aesthetics of the design and the visual and perceptual characteristics of the person.

For example, when designing large brochures, there should be a clear structure, lots of white space, and a simple and straightforward information hierarchy. In this way, the reader can quickly obtain information without confusion of reading and understanding.

III. Design of fonts and indication arrows

Fonts and arrows are also very important parts of the brochure design. Good fonts can make reading pleasant, effective arrows can tell the reader the direction of the message and speed up the reader's reading.

For example, when designing an industry report brochure, choose medium-sized, legible fonts that allow readers to understand the complex information in the brochure more quickly and easily. At the same time, directional and clear indication arrows can be used to enhance the directionality and readability of the information.

To sum up, ergonomics inBrochure Design and ProductionIt's very necessary. Closer to the needs and habits of the audience, and better design of typography, fonts and arrows will make the brochure more accessible and attractive. Designers should consider the application of ergonomics in their daily design process to bring better and more valuable publicity materials for more audiences.

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