The Art and Science of Brochure Making: Discussion on the important role of printing technology in spreading brand image
The Art and Science of Brochure Making: Discussion on the important role of printing technology in spreading brand image
Brochure is one of the important tools for enterprises to display brand image, convey product information and promote marketing. Its production involves the comprehensive application of knowledge in many fields such as advertisement, copywriting, design, printing and so on. If advertising, copywriting and design are the basis of the brochure, then printing is the soul of the brochure making, and it is an important means to convey the brand image. Next, let's discuss the important role of the printing process in the production of brochures.
First, the printing process is critical to the quality of the brochure. The quality of the printed matter has a direct impact on the transmission effect of the brochure image. Printing process includes typesetting, color mixing, printing pressure, drying and so on. Only when these links meet certain requirements, can the high quality and color reproduction brochure be printed, thus effectively transmitting the brand image and product information of the enterprise.
Second, the printing process also has a significant impact on the cost of brochure printing. Printing costs include not only the cost of printing equipment, paper materials, inks and pigments, but also the overhead and labor costs. For enterprises, the control of printing cost is very important, because the production of brochures requires a lot of printing. Only by controlling the cost can we realize the value of brochures better.
Third, printed variety also has a great impact on the effect of the brochure. Brochure is different from other printed materials, in order to better convey the message and brand image, it is necessary to select different printed products according to the purpose and audience. For example, ultraviolet printing can improve the printing effect, increase the readability, beauty and texture of the brochure; Film-coated printing enhances the wearability and water resistance of the brochure, better protection of the brochure, and increased visual impact.
Finally, the printing process is closely related to the post-processing of the brochure. If there is no professional post-processing (such as edge cutting, folding, and binding) after the brochure is produced, the printed materials are of high quality, but the final effect of the brochure may be poor, which affects the brand image transmission.
Anyway,Brochure ProductionThe arts and sciences contain a wide range of knowledge and skills, of which the printing process is one of the most important links. Printing technology plays an important role in spreading the brand image. Only by mastering the printing technology, can we make a brochure that meets the needs of the enterprise better, transmit the brand image and realize the marketing promotion target of the enterprise.
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