Create the right visual language: The Key to Brand Album Creation
Like a well-crafted visual symphony, the creation of a brand album requires a bold blender who uses vivid colors, artistic writing and perfect typography to create the "just right" visual language.
Color: Emotional magicians
In the creation of brand albums, color is like an invisible dagger, directly poke the audience's feelings, turning the coldness of business into the torrent of feelings. It's not just a visual treat, it's a story that touches people's hearts and visual symbols that give the brand depth. Color selection should be closely combined with brand connotation, fully display brand temperament and visual core, not mere formality. Only by firmly grasping the spirit core of the brand, can we choose the right color, and strive to present the visual soul of the brand to the world.
Text: The Art of Reading
Words and phrases are the rain and dew of the brand and the heroic poems of the artistic conception of the brand. Good writing is not only a carrier, but also a guide; It has the role of messaging and emotional context. Refined sentences, unique expression, like a fierce roc, sharp and outstanding, attract readers to study carefully, lead them to appreciate the unique charm of the brand.
Typography: casualness in neatness
Some say typography is a quiet picture, an interesting order, or a criss-crossing line. Whether aligned neatly, or staggeredly ordered, typography should show a kind of disorderly ordered aesthetic sense. And the surprises in the regularity. Reasonable typesetting, can combine text, picture and color organically together, bring the reader vision and soul double satisfaction, thus greatly enhance the brand appeal.
Innovation: Tests that break the rules
Innovation is the soul of brand album creation. Whether in the use of color, the shaping of characters, or the design of typesetting, all need to explore and break the convention. The power of innovation can make a seemingly ordinary vision sublimated into a touching work of art, giving people a deep touch and feeling. In this enterprising process, we can melt new aesthetics and artistic ideas into the creation of the brand album, to bring readers unprecedented freshness and surprise.
In this era of ubiquitous visual impact, brands are eager to break out in the eyeball economy and win the attention and love of consumers. The accurate and unique brand visual language is the goal and direction of brand album creation. To this end, we need to use smart innovation and smart skills, one stone two birds to move consumers' vision and heart, let the brand.Picture AlbumNot just a booklet, but a guide book to the heart of the brand.