Whitewash the peace or face the problem: How to show the true face of the company in a brand album
In the midst of the modern society, enterprises in the exhibition competitions of their own color eye, carry out advertising banners, wanton licking and changing clothes, but the result is a strong wave of sand. In other words, in the flood of secular public opinion, those whitewashed enterprises drowned in the rustling sound, the true face was layer by layer, the dark cloud shrouded under the truth to be revealed by us with a keen eye.
Brand Album - This P&G ticket, or corporate bible, is responsible for showing the true face of the company to the outside world. Some enterprises adopt the strategy of whitewashing the peace on this "battlefield", with a few pages of paper, hanging high standards, in order to show high Yan; And some enterprises are brave to face the problem, with the most real posture in the marketing of the ultimate stage.
First, let's talk about businesses that tend to whitewash the peace. They shaped themselves like royal palaces, with clouds and auras shining. Exquisite visual design and exciting language descriptions make you fall for it at a glance. However, behind those gleaming words, the real business ecology, profit and loss financial situation, they have not been fully demonstrated, have been abandoned as vegetables. It was a brief flicker, but a bubble, which broke at the touch.
Then, let's turn to businesses that have the courage to confront problems. They don't shy away from problems, they don't decorate their appearance, and they show themselves naked in front of the public. In its brand album, every dark corner is illuminated and every flaw is dissected. These companies, like strong men, go forward, look at themselves with a fair eye, admit their weaknesses, not the situation, only the real self.
Whitewash the clue of peace, often for those who only care about the narrow present, do not think of the enterprise hanging decoration; Face the truth of the problem, for the pursuit of long-term development, ambitious companies wear an aura. Brand album in these two, with its silent attitude, independent sword, magnificent wings, witness the enterprise's journey.
Finally, let's look at what is the best strategy? The answer is clear: Blindly whitewash the peace, will let the brand lose depth and thickness, like the stone without a foundation, will eventually be washed down by the torrent of time; Faced with the problem, the honest person's direct look, the naked self, can make the enterprise obtain the golden experience in the fierce market competition, condensate the iron hearted loyalty.
Facing the brandPicture AlbumWe should show our true self. Only in this way can our brand be recognized and won the praise of consumers in this strange society. Sharp look at the problem, gorgeous solve the problem, this is our real challenge, this is our future cooperation.
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