Catalogue size design principles: User experience-centric
In today's information age, catalogs are one of the important ways for enterprises to display their products. A good catalog design is not only a show-off of products, but also a good viewing experience and information transmission for users. Among them, catalog size design is an essential factor, it directly affects user's usability and visual effect. This article will introduce some user experience-centric catalog size design principles.
First, size is related to portability. When designing catalog sizes, we need to take into account the convenience of carrying and using. If the catalog is too large to carry, the user may be inconvenienced. Conversely, if the catalog is too small, the text and pictures become difficult to read and understand. Therefore, the designer should choose the appropriate size based on the product type and positioning to ensure that the user can easily carry and use the catalog.
Second, the size and the reasonableness of the content display are inseparable. Designers need the flexibility to adjust catalog sizes based on product characteristics and the importance of key information. For example, for important product features and incidental services, larger sizes and more eye-catching designs can be used to attract the user's attention. For simple messages, smaller sizes and simple designs can be used to save space and enhance the overall aesthetic.
In addition, size is closely related to the integrity of the layout. The layout of catalogs of different sizes should be reasonably planned to ensure the hierarchy and overall coordination of information. For example, for larger catalogs, you can choose some large images and backbone text to highlight the main information. For smaller catalogs, choose concise pictures and short text to avoid redundant information and visual noise.
In addition, size is closely related to paper quality and printing effect. Designers need to select the right paper material according to the size of the catalog to ensure the clarity and color reproduction of the printing effect. For larger size catalogs, you can choose thicker paper to improve the overall texture. For smaller catalog sizes, thinner paper can be chosen for greater portability and cost-effectiveness.
Finally, there needs to be a balance between dimensions being presented online and distributed offline. In today's digital age, many catalogs are converted into electronic form for users to read and download online. In this case, designers need to take into account the characteristics of online reading environment and choose the appropriate screen size to ensure the user's reading experience. On the other hand, for catalogs distributed offline, designers need to consider a balance of size and portability to ensure that users can easily access and read them.
To sum up,catalogueSizing needs to be user-centric. Designers should take into account the portability of catalogs and the rationality of content presentation, flexibly adjust layout and paper quality, and balance the requirements for online presentation and offline distribution. Only through careful size design, can provide users with comfortable viewing experience and effective message transmission, thereby enhancing the brand image and market competitiveness.