In the market environment of fierce competition in modern business, it is very important for the success of the enterprise to build the brand image. As one of the important media to convey the brand image, the size of the brochure is closely related to the brand image. This paper explores the relationship between regular brochure size and corporate brand image in depth.

First, the relationship between brochure size and corporate brand image stems from the principle of visual communication. Humans are visual animals and have a strong effect on the perception of visual elements. As a tool of visual communication, the selection of the size of the brochure will directly affect the effect of brand image communication. Large-sized brochures, such as A4 or larger, are often shocking and convey a large, influential image of a company. In contrast, small-size brochures, such as the A5 or smaller, tend to convey a sophisticated, stylish image. Therefore, when choosing the size of the brochure, enterprises need to consider their brand positioning and image characteristics.

Secondly, the relationship between brochure size and corporate brand image is also reflected in the communication effect of the content. In addition to carrying the brand image of the enterprise, the brochure also needs to convey the core business, product or service characteristics of the enterprise. The size of the brochure has an impact on the layout and presentation of the content. Large-sized brochures often show more content, enabling a company's message to be more comprehensive and detailed to its audience. And the small size of the brochure is more suitable to convey concise information, highlight the core competitiveness of the enterprise. Enterprises need to choose the appropriate size according to their own image positioning and publicity goals, in order to achieve the best communication effect.

In addition, the relationship between brochure size and corporate brand image is also reflected in the influence of audience psychology. Different audiences will have different psychological feelings when watching the brochure, and these feelings will also affect their perception and evaluation of the brand image. The large size of the brochure gives a high-end feel and helps to build a high-end image of the company and attract consumers who seek quality and uniqueness. The small size of the brochure gives a kind of concise, neat feeling, suitable for the pursuit of convenience and practical consumers. Enterprises need to choose the size of the brochure according to the characteristics of the target audience, so as to better meet the psychological needs of the audience.

In summary, the conventionalBrochure SizeThere is a close relationship with corporate brand image. The selection of brochure size directly affects the visual effect, content effect and audience psychology of brand image. When selecting the size of the brochure, enterprises should consider various factors comprehensively according to their own brand positioning and image characteristics, as well as the needs of the target audience, and strive to achieve the best communication effect. Only when the size of the brochure is consistent with the brand image of the company can the company gain a sustained competitive advantage in the market.