Our lives have changed dramatically since the global outbreak began in 2020. The pandemic has changed every aspect of business and society, and businesses are no exception. In this post-epidemic era, enterprises need to re-examine their propaganda methods and methods to adapt to the new market environment. In this article, we will explore the fundamentals of corporate brochure design to help companies transcend the times and thrive.

First of all, the design of corporate brochures should focus on conveying values. During the pandemic, there has been increased focus on corporate social responsibility and values. A corporate brochure should not just be a brief introduction to a product or service, but should incorporate the core values of the company. By expressing its social mission and contribution to society, enterprises can build up a good image and win the trust and loyalty of consumers.

Secondly, enterprise brochure design should pay attention to innovation and individuation. After the epidemic, market competition has become more intense, and traditional methods of publicity may no longer be sufficient. Businesses need to reflect innovation and uniqueness in their designs. New forms and media, such as video, interactive elements, etc., can be tried to capture and retain the audience's attention. Personalized design is also a prominent way for companies to make their audiences feel different and enhance their image and brand value through tailor-made brochures.

Third, enterprise brochure design should pay attention to story and emotional resonance. People are more likely to be influenced and moved by emotions, and companies should use this to impress their audiences. You can tell the stories of the founders or employees to demonstrate the humane care and authenticity of the company. Through real-life stories, businesses can build emotional connections with their audiences, stimulate empathy, and enhance consumers' sense of identity and affection for their businesses.

Finally, corporate brochure design should pay attention to digitalization and online communication. As the epidemic develops, online becomes an integral part of people's daily lives, and companies need to shift their focus to online channels. Design to accommodate different digital platforms and screen sizes to ensure that the brochure is presented online and captured by users. In addition, combining digital technologies such as AR (augmented reality) and VR (virtual reality) can provide a richer, interactive and immersive experience for audiences.

out-of-the-dateCorporate Brochure DesignBasic new revelations should be based on values as the core, innovation and personalization as the means, storytelling and emotional resonance as the means, and digital and online communication as the implementation. These new design principles will help companies better promote themselves, gain market share and achieve sustainability in the post-pandemic era. I hope every enterprise can actively participate in this new era, show their own characteristics and strength, and make positive contributions to the society.