Experience reconstruction: Design of User-centered Hollow Enterprise Brochure
A corporate brochure is an important marketing tool that showcases a business's products and services to potential customers and engages them to connect with the business. However, traditional brochures are often too heavy, overwritten and unattractive. In order to create better user experience, a user-centered hollow-out corporate brochure design strategy emerges.
Cut-out design is a design technique that pays attention to space layout and visual induction. It makes the brochure more compelling by creating visual layers, providing key messages and highlighting the corporate brand image. The core idea of this design strategy is "less is more", and only key information is retained for better communication.
First of all, the cut-out design pays attention to the space layout. The cut-out design makes better use of blank space than traditional brochures, making the page brighter and neater. By cleverly placing pictures and text, and using elements such as contrasting colors and shapes, designers can guide the reader's eyes and make it easier to understand the level and content of information. This design makes the corporate brochure more compelling and arouses the interest and curiosity of the reader.
Secondly, the cut-out design will highlight the key information. Aiming at the core value and characteristic products of the enterprise, the designer can show it in the brochure by magnifying, deforming and adding light and shadow effect for it. This will make it easier for readers to notice these key messages as they navigate through the brochure and deepen their impression of the business. By highlighting key information, enterprises are better able to attract potential customers and promote their understanding of the enterprise's products and services.
Third, the hollowed-out design can enhance the corporate brand image. Corporate brand is the core of establishing long-term relationships with the outside world. Traditional brochure design often ignores the brand characteristics, and the hollowed-out design provides a better display platform. By using the company's iconic graphics, logos and color schemes, designers can create unique visual effects in the brochure and enhance the brand's image. In this way, when reading the brochure, readers will remember the brand characteristics of the enterprise more deeply and have a sense of trust to the enterprise.
In conclusion, experience reconstruction is as follows: User-centric hollowingCorporate Brochure DesignIt's an even better design strategy. By focusing on space, highlighting key messages and enhancing brand image, brochures provide a better user experience, engage readers' interest and connect with businesses. A good brochure design should not only meet the goals of corporate messaging, but also arouse readers' empathy and interest. Therefore, the cut-out design will become an important trend of the future enterprise brochure design.