The enterprise brochure is an important window for the enterprise to communicate with the outside world, and also an effective tool to display the enterprise image and product advantages. And in the brochure, the use of design pictures can not only enhance the visual effect, but also give the product life artistic charm.

In the design of enterprise brochure, picture is an intuitive and vivid way of expression, through image language to interpret product characteristics and enterprise culture. When the designer uses the picture cleverly, it not only catches the eye, but also resonates with the audience, and builds a closer connection between the product and the audience.

First of all, good design pictures can highlight the uniqueness and characteristics of the product. For example, a picture showing the functions of a product can convey the practicality and value of the product to the audience through a visual way, so that the audience has a strong interest in the product. On the other hand, a picture showing the design and craftsmanship of a product can emphasize the innovation and quality of the product and give the audience a sense of trust in the product.

Second, design images can resonate in brochures. A real and story-like image can evoke an emotional resonance with the audience and make them feel empathetic. Take the person image as an example. If a photo showing a product application scenario can properly show the real and emotional experience of the user, the audience will more easily relate to the product, and further increase the favorable feeling of the product.

In addition, the design picture can also be artistic to give life to the product. When designing brochure pictures, the use of color, light and shadow, composition and other artistic skills can inject vivid and vivid elements into the product. For example, using bright colors and dynamic lines can make products look vibrant and creative; The use of soft tones and warm light can express the warmth and intimacy of the product. Such design images can not only attract eyeballs, but also allow the audience to have a genuine love for the product.

Finally, it is important to design the proper layout and presentation of the images in the brochure. A good picture should not only have uniqueness and artistic sense, but also echo with the text and the overall propaganda theme to form the overall propaganda effect. Designers need to arrange the size, location and quantity of pictures in brochures to coordinate with the content and better convey the idea of the company and the product.

Therefore, theCorporate Brochure DesignThe artistry of the picture is indispensable. Through unique design ideas and artistic techniques, designers can create attractive images that create a deep emotional connection between the product and the audience. Good design pictures can not only convey the characteristics of the product, but also resonate with the audience and inject life into the product. In the process of spreading the corporate image and product advantages, the corporate brochure design picture will become an irreplaceable artistic medium.

Recommended Reading：

How to adjust the color mode during brochure printing: Mysterious tools to enhance brand image

Understanding Color Modes: Creating the Color Art of Brochure Print Design

The Science of Printing Color: Add vivid color to your brochure print

The Color Journey of Professional Brochure Printing: In-depth analysis of printing color