In this world of brushstrokes and creativity, design has moved from more and more complex visual concepts to changing shapes and colors, and continues to seek and expand its possibilities. For managers and designers in particular, they need to be always alert and aware of emerging opportunities to meet and respond to cross-border applications of originals and carriers in corporate albums.

Originals and carriers are two core components of the design industry. The original, probably hand-drawn, maybe a computerized original design. The carrier is the carrier for these originals to be presented and displayed, such as posters, packaging, promotional materials and so on. How to combine these two to break the traditional design mat and realize cross-border application is actually the key task of broadening our design vision.

Picture album is a very important publicity means of enterprise brand, it not only attracts the attention of the audience, but also conveys the core of enterprise spirit. In the process of album design, on the one hand, we can greatly strengthen people's understanding and perception of the brand spirit; On the other hand, the carrier is designed ingeniously, so that the charm of the original can get the most perfect presentation. This requires us to pay attention to the seamless connection between the original and the carrier in the design, break the boundaries between them, and find a new construction that can satisfy both aesthetic and practical needs.

In the process of concrete realization, first of all, we need to dig deep into the original with brilliant colors, flexible lines, cohesive graphics and other elements, so that it becomes a charming visual communication. Second, we need to design the carrier uniquely so that it not only carries the design, but also carries the value of the brand. For example, through the selection of materials, pay attention to its hand and visual feeling, give contact person unique experience. Or through the design of the structure, the use of the carrier is more convenient, and the original can be presented innovatively at the same time. In addition, with the development of digitalization and technology, we can also use augmented reality (AR) technology to make the album design more three-dimensional and deep, and further enhance the user's perception and experience of the brand.

Cross-border is not assembly, but requires deep thinking and exploration of content and carrier to transform and reshape function and beauty in a specific context. The seamless connection between the original and the carrier is, in fact, the homage of the carrier and the humility of the original. Only by deep thinking, can the designer build a flexible bridge between the original and the carrier, break boundaries, achieve cross-border, and at the same time let the user have a deeper understanding of the brand and unique experience.

The discussion in this paper may be just the tip of the iceberg, and the task of broadening the design horizon is by no means easy and far from over. This is the direction of our designers' efforts and mission, and our commitment to our users, to the design itself, and even to a better future. We're looking forward to thisEnterprise Album DesignIt's amazing to witness more novelty and excellent work appearing on the journey.

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