The print media is out of date? Nobody dares to say that. In this era of digital channels, there is still an ancient art form that is changing the way we see the world, anonymous among the ten thousand tall buildings in Shanghai, but creating huge brand value for companies. This is the picture book design, this is also the advertising media new ground.

Shanghai, a world-class metropolis, has endowed the album design with endless possibilities and incomparable vitality. This dynamism includes not only mobile talent, highly innovative design ideas, but also many areas of competence to be tapped. Whether it's traditional physical design or dabbling in the future mainstream of virtual reality (VR) and augmented reality (AR), Shanghai is poised to pave the way for a new advertising platform.

Album design is a form of advertising that conveys commodity information and corporate ideas to readers in a beautiful visual presentation, and its biggest feature is its unique coverage, which seamlessly connects brand images, promotional language, sales information and corporate culture. to create a unique brand experience. Simplicity, innovation, even luxury, all of which can be explained in one picture book.

In fact, our current digital media environment does not diminish the value of picture book design, but gives it more possibilities. With the help of brand new digital printing technology, including digital cutting machine, 3D printing, stereo printing, etc., Shanghai's album design is taking a qualitative leap forward. Not to mention, traditional satin paper, delicate cardboard and eco-friendly graphene printing materials, or consumers can appreciate the feel and vision of the double enjoyment.

However, album design is not only the embodiment of visual art, but also an advertising strategy and a brand language. Designers need a deep understanding of each brand's DNA to build a unique brand recognition system through colors, fonts, patterns and layouts. In Shanghai, a brand-new advertising media platform, designers use their expertise to explore the most valuable presentation for companies, products and brands, creating a kind of silent communication effect.

The new ecology of new media does not kill the life of album design, on the contrary, let it glow new vitality. And Shanghai, a global hub of finance and innovation, is ready to carry that dynamism. In this huge advertising media platform, the value of album design can still be fully reflected, because no matter how prosperous the economy, Shanghai still needs this paper emotion, this paper art, to tell its own story. Designers, on the other hand, bear all these, they are the crossover between art and technology, are the bridge between brand and consumer, and build a new era of album design.

Therefore, even if we are in the digital tide, we can't ignore the picturesque value of the album design. Because in this fast-paced, fragmented information age, we still need something that slows us down, appreciates, savors, immerses, thinks, remembers. And that's exactly whatShanghai Album Design, as the new advertising media platform charm.

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