In the era of increasingly fierce market competition, enterprises need to constantly seek innovative ways to attract customers' attention. At the same time, the traditional means of print propaganda must keep up with the times. PE tube album, as a new media of publicity, is gradually being favored by enterprises. This article will introduce the design and application of PE tube album, and explore its many advantages for enterprise marketing.

I. Concept and Characteristics of PE Tube Album
1.1 Definitions
PE tube album is a kind of picture album which uses plastic tube as material, adopts special printing process to print design pattern precisely in plastic tube, thus realizes different visual effect from traditional picture album.

1.2 Features
PE tube album has the following salient features：
(1) Unique visual effect: The transparency of PE tube makes the design pattern present a three-dimensional, layered effect, attractive to the eye.
(2) Waterproof and dustproof: Because PE tube picture album uses plastic tube as material, has good waterproof performance, can be used in humid environment.
(3) Light and easy to carry: The PE tube album is more lightweight, convenient and easy to carry than the traditional album.

II. The Application Value of PE Tube Album in Enterprise Marketing
2.1 Improve the brand image
PE tube album, as an innovative means of publicity, can set up a unique image for enterprises, highlight brand style and company culture. Its unique visual effect and waterproof and dustproof features make the enterprise's image be displayed and publicized in various occasions.

2.2 Increasing Product Attractiveness
PE tube album can make the product display more three-dimensional vivid, through special design and printing process, highlight the product characteristics and advantages. Compared with traditional graphic albums, PE tube albums can attract the attention of potential customers and improve the competitiveness of products.

2.3 Creating a Unique User Experience
The special materials and visual effects of PE tube albums bring a new experience to users. The PE tube album allows users to feel the company's attention to detail and innovation, thereby increasing their appreciation for products and brands.

III. Design Principles of PE Tube Album
3.1 Highlight Product Features
When designing PE tube album, we should fully consider the characteristics and selling points of the product, and highlight the advantages of the product through reasonable composition and color collocation.

3.2 Focus on readability and ease of use
PE tube album in the visual effect, but also to ensure the text and picture clear readability. Designers need to arrange the layout of text and images so that users can easily access the information they need.

3.3 Succinct and clear
The printing space of PE tube album is limited, so the design should follow the principle of conciseness and clarity, avoid excessive text and picture, lest cause visual confusion.

PE tube album, as a new publicity medium, plays an important role in enterprise marketing with its unique visual effect and practicality. It not only enhances brand image, increases product appeal, but also creates a unique experience for users. In thePE tube album designThe principles of highlighting product features, paying attention to readability and ease of use, and being concise and clear should be followed. We believe that in the future, PE tube album will play a greater value in enterprise marketing, and become a powerful tool to attract customers' attention and enhance competitiveness.