Case analysis of internal journals: How to influence employee behavior
"Redundancy notice" these three words, once stable we pushed into the abyss. "An emotional employee described it in a psychic monologue published in the company's internal journal. The internal journal is not only a media carrier, but also an effective tool to convey corporate culture and shape employees' behavior. So, how to influence employee behavior through internal journals?
First of all, the internal journal should focus on the communication of the mission and values of the enterprise. As the competition of the whole society becomes increasingly fierce, enterprises must have clear development direction and core values. Through the regular publication of internal journals, employees can better understand the importance of the corporate mission and become highly relevant in their daily work. As a bridge to convey information, internal journals should use sharp words and flamboyant words to let employees feel the power of corporate culture. For example, when introducing a corporate mission, you can use phrases such as "break out of your comfort zone and constantly break out of your self" to enable your employees to be passionate and full of their potential.
Secondly, the company needs to strengthen the professional knowledge training of staff. The competition of modern enterprises has developed to the technical level. Only by continuously improving the professional skills of employees can enterprises be invincible in the market. Through the column of the internal magazine, enterprises can introduce employees to the latest industry trends, advanced technical parameters, and share innovative ideas and cases. This allows employees to keep up with new trends in the industry and enhance their technical literacy. The internal journal should use professional terms and technical parameters as much as possible to let employees feel the strong strength and forward-thinking of the enterprise in the technical field. Only in this way will employees realize the importance of active learning and continue to make breakthroughs at work.
In addition, internal journals should also focus on emotional communication, arousing employees' empathy and emotional resonance. Employees are often the most powerful asset in business operations. Their emotional state directly affects their motivation and creativity at work. Through internal journals, enterprises can adopt appropriate colloquial expressions, invite employees to participate actively, and listen to employees' voices and needs. The internal magazine can also publish some outstanding employees' deeds and awards to set an example for them and encourage other employees to work hard. Through the way of emotional communication, internal journal fosters the cohesiveness and teamwork spirit among employees, and then influences the work behavior of employees.
Use sharp words, gorgeous words and professional technical parameters in internal periodicals to listen to employees' voices and needs, convey corporate mission and values, strengthen professional knowledge training of employees, and arouse employees' empathy and emotional resonance. These methods effectively influence employee behavior. As the poet Du Mu said: "The crystal curtain moves and the breeze rises, and the gentleness follows the waves for thousands of miles. "Enterprise internal journal also like breeze general, imperceptibly guide employee behavior, let them become the mainstay of enterprise development.
In a word, the internal journal is a powerful tool, through excellent content planning and clever writing, can effectively influence the behavior of employees. Whether it's spreading corporate mission and values, strengthening professional knowledge training, or enhancing emotional communication, internal journals play a pivotal role. As the ancient poem says: "The falling clouds fly together with the lonely ones, and the autumn water is the same color of the sky",Cases of internal journals in enterprisesIt will stimulate the passion and creativity of the employees, and inject infinite momentum into the development of the enterprise.
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