In the process of conveying brand ideas and product information, a well-designed and rich picture book plays the most important role. The use of fonts and typography in the album can enhance the attractiveness and readability of the album.

First, we will discuss the font choice used for the title of the album. In the title design, the choice of font should take into account its visual effect and brand tone. The most commonly used title fonts are boldface and running script. These two types of fonts have strong visual impact and can attract readers' attention. Bold fonts emphasize directness, authority and are suitable for conveying clear and important information. They are suitable for use in font sizes 12-16. Running script fonts have their elegant and natural characteristics, often used to express artistic and innovative themes, suitable for 14-18 fonts.

For the body part, we prefer to use Song or italics. Both types of fonts are designed to be stable and legible, which helps readers better understand and accept the information in the album. Song style characters are dignified and elegant, and are usually suitable for expressing serious and authoritative information, such as corporate ideas and history. Song style characters can use 9-11 fonts. Italics has the characteristics of smooth and elegant, more suitable for distinctive personality, pay attention to the artistic sense of enterprises, can use 10-12 fonts.

In some cases, corporate albums may need to use English letters. In this case, we recommend using Times New Roman and Arial fonts. Times New Roman is a classic English font with elegant design for more formal occasions, and can be used in 10-12 fonts. Arial is concise and crisp, with the pace of writing, and can give readers a novel reading experience, suitable for 11-13 fonts.

But it's not enough to just recognize that good design also requires the use of fonts. In the same album, the selection of fonts should be unified and coordinated, and have a sense of hierarchy and change. We want to guide our readers and give them a comfortable reading experience. The font size of the title should be larger than that of the text, but the overall arrangement and harmony should be considered to avoid overly scattered or oppressive visual effects.

Different companies have different cultures, and different cultures determine the message they want to convey has different priorities. Therefore, font selection is not fixed. Enterprises can flexibly choose their preferred font type and size according to their own characteristics. The only thing that remains unchanged is that no matter how they choose, they must meet the reading habits of users.

In general, the choice of fonts should be in harmony with the brand tone, and should meet the requirements ofPicture AlbumThe presentation of the content requires, only in this way, to ensure that the overall effect of the album can be optimal. Choosing appropriate fonts and effective typography will effectively convey the brand value of the enterprise, promote the image of the enterprise, and make the album become the bridge of effective communication between the enterprise and the customer.

Recommended Reading：

Why is Japanese graphic design so high?

Which of the following English fonts is better readable in printed materials?

What does monochrome printing mean?

What is the future of the printing industry?