The three-fold brochures that can be seen everywhere in life, although simple, have incomparable magic. They may attract consumers' attention and bring product information to the consumer's attention, and all the secrets are hidden in how to effectively use the six-sided space. In this article, we will jointly reveal the secrets of the content distribution of the three-fold brochure.

The front face, the front cover, is the first impression of the brochure and the key to attracting readers' attention. A clean, crisp title with an attractive image or a company logo needs to be designed to catch the eye. Remember, first impressions are crucial, and if you don't engage the reader at this point, there's nothing else to talk about.

Opening the cover, we come to the inside page of the brochure, which is the main battleground for specific information. The internal pages of the brochure generally consist of four parts: 2nd, 3rd, 4th, and 5th. Each section should have its specific purpose and design.

The second side is an ideal location to further engage the reader. This is usually used to describe the company's history, vision, or detailed product description. Copywriting needs to be interesting enough and well laid out to ensure that the content is detailed and engaging.

The third side is responsible for listing the main benefits of a product or service to help consumers understand the benefits they will gain from purchasing the product or service. This section is usually combined with pictures and texts to make the advantages of the product at a glance.

Turning to the fourth side, consumers should be guided to buy. Typically, this section will detail the price of the product or provide information such as customized services and offers to guide consumers to take action.

The fifth side is used to further explain the details of the product, the unique features or the effect of the product after use. This part often stimulates the consumer's sense of need, enhances their understanding of the product, and thus stimulates the desire to buy.

The last side, also known as the back cover, generally contains the company's contact information, such as the address, phone number, website address, and even the QR code. Properly matched with a paragraph "Looking forward to your presence" and other words, appear more cordial.

Undoubtedly, only wisely using each side can maximize sales of a product or service. In designingtrifoldWhen making a brochure, it is important to pay attention to the proportion and content distribution of these six areas to form an effective flow of information to help consumers make decisions. A well-designed three-fold brochure is an art in itself, attracting consumers, promoting sales and achieving business goals with its original design.

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