With the improvement of people's living standard, tourism has become one of more and more people's ways of life. As a key part of the tourism industry, the design and production of the brochures are of great significance for attracting potential customers, promoting tourism products and establishing brand image. The editor will discuss the design and production of tourism company brochures in combination with the industry characteristics of tourism companies and the publicity of cultural and tourism companies.

I. Design Concept

The brochure design of tourism companies should focus on conveying travel dreams and passions, and display the brand concept and characteristic products of tourism companies through the clever use of visual, text, color and other elements. In the design process, should pay attention to the following points：

1. Highlighted Themes: According to the characteristics and product characteristics of the tour company, design a distinct theme for the reader at a glance, such as "Exploring History and Culture Tour", "Taste Food Tour", "Vacation and Leisure Tour", etc.

2. Succinct and clear: The contents of the brochure should be concise and clear to avoid excessive text and pictures, which may affect the visual effect.

3. Color Matching: Color is one of the important elements of brochure design, should pay attention to the collocation of color, create a pleasant, comfortable atmosphere, attract the attention of readers.

II. Content Planning

The content planning of the brochure should be based on the brand image and product characteristics of the tourism company, including the following aspects:：

1. Cover Design: The cover should be simple and generous, highlighting the subject and attracting the reader's attention. At the same time, high-quality pictures should be selected as the cover background to enhance the visual effect.

2. Directory design: According to the product characteristics of tourism companies, a clear catalog is designed so that readers can quickly find the tourism products that are interested in.

3. Introduction to Tourism Products: Detailed introduction of the tourism company's featured products, including information on itinerary arrangement, accommodation, catering, transportation, etc., so that readers can understand the specific content of the tourism products.

4. Tourist destination introduction: In combination with the current cultural and tourism publicity, introduce the information about the history and culture, food, scenery and other aspects of the tourist destination to enhance the interest and curiosity of the readers.

5. Preferential policies and activities: Introduce the preferential policies and activities of tourism companies, such as coupons, group purchases, and limited-time snap-ups, to attract more potential customers.

III. Production Skills

In the process of making the brochure, you should pay attention to the following tips：

1. High-quality images: Select high-quality images for each section of the brochure, such as the cover, inside pages, attractions, etc., to enhance the visual effect.

2. Typesetting: The typesetting should be concise and easy to read to avoid excessive text accumulation affecting the visual effect.

3. Printing process: Select appropriate printing techniques, such as color printing, bronzing, and UV, based on the material and size of the brochure to improve the quality and texture of the brochure.

4. The design and printing work closely together: The design and printing should be closely aligned to ensure that the end result of the brochure is as expected.

A unique tourCompany Brochure Design and Production, highlighting the brand image and characteristic products of the tourism company through the concept of incorporating the travel dream and passion; Through content planning around the brand characteristics of tourism companies, focus on the introduction of the destination and the detailed introduction of tourism products; And in the production process pay attention to the picture, text typesetting, printing technology and other aspects of the skills application. The brochures produced in this way are not only beautiful, but also attract more potential customers to learn about and choose the products and services of travel companies.