I. Cover Design

The cover is the first impression to the customer and is well designed to catch the customer's eye and add a lot of color to the entire manual. The key point of cover design is the use of color, graphics and fonts, the combination of these three elements should be able to intuitively reflect the company's industry type and product characteristics. If the company is sales-oriented, it can use some dynamic, fashionable design techniques to attract consumers' attention; If the company is engaged in technical services, it should focus on a steady, atmospheric style.

II. Interior Page Design

The design of the inside page should be in line with the cover to reflect the overall image of the company. Inside page design should pay attention to layout and neatness of layout. The layout is reasonable, organized, and the information is accurately conveyed, which can bring good feelings to customers and enhance trust. A neat layout makes the entire brochure look fresher and less burdensome to the customer.

III. Color Matching

Color is the most powerful element of visual impact, in the brochure design, color collocation should be consistent with the company's corporate culture concept. At the same time, color should also take into account the target audience's preferences, as well as the local cultural background and other factors. In addition, the choice of colors should take into account seasonal factors, such as: Travel companies had better choose the colors associated with spring, summer and autumn, which will give a positive feeling.

IV. Text Design

The text occupies most of the space in the brochure. The design of the text should take into account the font type, size, color, and location. The text should be concise and concise, highlight key information, and avoid lengthy and tedious. The font type and size of the text should be consistent with the overall layout style. At the same time, the position of the text should take into account the overall aesthetic feeling, not overcrowded or too scattered.

V. Content Orchestration

Content orchestration should be focused on priorities and priorities. For enterprises, the advantages and selling points should be prominent. In addition, pay attention to the following points when orchestrating content: First of all, when introducing the strength of the enterprise, the various honors that can be obtained can be put in front; Secondly, when introducing the product, we should start from the advantages of the product. Again, if there are relevant pictures and materials, we must use them reasonably; Finally, don't forget to leave information such as your business's contact information and web address in the right place.

VI. Typographical and binding methods

Typesetting and binding are also important factors that affect the effect of brochure design. Pay attention to the appropriate kerning and line spacing, as well as the balance of the page. The binding method should take into account the brand image of the company and the needs of the target customers. For example: For high-end customers can use high-end binding methods, such as locking wire glue, and so on; For low-end customers can use more affordable binding, such as wireless binding.

To sum up,Company Profile Brochure DesignIt is a comprehensive work that requires the designers to have rich imagination and creativity. The design needs to combine the actual situation of the enterprise and the market condition to carry on the analysis. Through scientific and reasonable planning and careful design, we can produce a company profile brochure that meets both the corporate image and the market demand, and then help the enterprise gain advantages in the market competition.