With the increasingly active market economy, new companies have sprung up like bamboo shoots after a rainstorm. In order to better showcase the company's image and strength, the company usually produces a beautiful brochure. However, a new company may face some difficulties in the brochure design process, which we will discuss one by one.

I. Inconsistent image

New companies are often in their infancy and have not yet fully established their brand image. This makes the design style of the brochure often presents variety, give a person a kind of image not uniform feeling. The brochure should be designed to incorporate the company's core values, corporate culture, and brand positioning to create a consistent and recognizable brand image.

II. Lack of copywriting

For new companies, there may be insufficient or inexperienced copywriters, resulting in uneven copy quality in brochures. Good copywriting accurately conveys the company's philosophy, product or service characteristics, and enhances the appeal of the brochure. Therefore, the company should pay attention to the cultivation of copywriting talent, or hire a professional copywriting team to ensure that the copywriting of the brochure can accurately and vividly convey the information.

III. Few cases

Cases are an important means of demonstrating the strength and results of a company, but in a new company, there may be insufficient case accumulation or reluctance to disclose trade secrets too much. The lack of case studies can undermine the appeal of the brochure and prevent readers from intuitively understanding the strengths and results of the company. To solve this problem, Huawei can establish good relationships with partners or customers, actively seek cooperation opportunities, and accumulate relevant cases. At the same time, we can make up for the shortage of cases by telling stories about the company's entrepreneurial process and development goals.

IV. High design difficulty

New companies may encounter difficult design problems when designing brochures due to their lack of experience. This is mainly reflected in the design style grasp, color collocation, layout design and so on. To solve this problem, the company can hire a professional design team or refer to industry success stories to improve the design level of the brochure.

To sum up, the newly formed company was inCompany Profile Brochure DesignIn the process, there may be problems of inconsistent image, lack of copywriting, rare cases and high design difficulty. To overcome these difficulties, companies should focus on developing talent, building cases and seeking support from professional teams to ensure the quality and attractiveness of the brochure.