I. Clarify the main color.

The choice of main color is very important for the whole album design, which determines the formation of the whole album design style. For enterprises, the album design style should be consistent with the enterprise VI, which is more conducive to the unity of the corporate image. The determination of the main color should also consider the enterprise color psychology.

The symbolic power of color and the preference of color are the important basis of color collocation. For example, the cool color system represents reason, calm, peaceful, warm color system represents vitality, positive, open, etc. Then when choosing color, you can choose color according to the content and idea that the enterprise wants to express. For example, cosmetics tend to warm tones to express the gentleness and affinity of products; Technology companies are more inclined to cool colors to express the rigor and rationality of technology products; Catering industry is more inclined to warm color and neutral color to express elegant dining atmosphere. After the main color is determined, the use of auxiliary color and embellishment color makes the color collocation more harmonious and perfect.

II. Techniques for Color Schemes

A good color scheme can make the enterprise album design even better. To achieve the ideal color match, follow a few tips：

1. Monochrome Color Matching
   This kind of color matching way is very eye-catching and concise, and easy to read, is now a more popular album design color matching way. At the same time, monochrome color matching has higher requirements for printing process, so enterprises want to achieve perfect monochrome effect, they must cooperate closely with printing plants.

2. Approximate Color Matching
   This color matching way makes the whole album design feel very comfortable and harmonious, because the use is similar color, so will not produce visual fatigue, is also very ideal one of the color matching schemes of album design.

3. Gradient Color Matching
   This kind of color matching way is very layered, can make the reader have a sense of space, in the women's cosmetics industry and women's jewelry industry more widely used.

III. Skillful use of black and white gray

Many enterprise album design can not lack black, white, gray these three colors, although these three colors do not have gorgeous color, but the application of good can play the finishing touch. Black and white gray can make the picture more concise, clear, modern, fashionable, but also can improve the quality and taste of the whole picture. It's a perfect combination of these three colors for some businesses who are looking for fashion and quality. But if you want to apply black and white, you have to pay attention to their proportions. To give a sense of harmony as a whole. You can't make white as black as the background, and you can't make black as pale as white. We must make clear priorities and priorities, moderate strengths and weaknesses, and highlight key points. Otherwise, it's easy to visual confusion.

brilliantsEnterprise Album DesignIts color collocation is very important, so if you want to make a beautiful enterprise picture album, you should choose the best color collocation scheme according to the enterprise's own characteristics and what you want to express. While paying attention to aesthetics, we should also consider the characteristics of the process and materials to achieve the best visual effect. Finally, we can produce a fine picture album that conforms to the corporate image.