I. Basic principles of enterprise album design

1. integrality principle
   Each aspect of enterprise identification system should be represented as a whole, and the visual image of enterprise album should be consistent with the overall image of CI. In terms of visual elements, the design of the enterprise album should be consistent with the enterprise's idea, culture, behavior, relationship, etc., and the style of the album should be consistent, no matter how to display the enterprise's brilliance or the difficulties and perplexities in the development of the enterprise, the style should be unified. Only in this way will the CI of the enterprise be more complete, making the enterprise appear smoother and more consistent when using various visual symbols.

2. principle of harmonization
   The brand has VI design to coordinate and unify, examine the design of the enterprise album from the height of the brand, incorporate the enterprise album design into the visual recognition system of the whole CI, and make full use of various elements in the VI design. Make it in the album design role, expression style, application, etc. consistent.

3. Strengthening the visual impact principle
   In the numerous advertisements, want to stand out, must strengthen the visual impact. It requires us to make the color bright, contrast high, or text bigger, so that people can feel it in an instant, impress people. Modern people can get information about competitors more conveniently through the computer Internet. It has become increasingly difficult to inspire potential consumers to buy in a short period of time. How to obtain and retain consumer attention becomes the key to success.

II. Basic points of enterprise album design

1. Positioning
   The positioning of the album design is based on the positioning of the target audience, clarifying the customer's enterprise background, industry characteristics, and product characteristics, and positioning on the basis of full understanding. Only the more thorough understanding of the characteristics of the target audience, the more you can grasp the direction of the design. Album design is to better serve the communication between the brand and consumers, is a window of corporate propaganda, the content of design should revolve around the enterprise's own characteristics and unfold. Effectively reaching the target audience through clear messages is the core purpose of the design. A clear understanding of the brand's market positioning and the preferences of the target audience can create appropriate collateral.

2. innovativeness
   With the proliferation of visual media, it is difficult to attract the public's attention because of the lack of novelty in corporate promotional materials. We should innovate and change the conventional propaganda methods, combine our own characteristics, and highlight individuality and uniqueness. For example, to the corporate culture, concept, brand story endow new connotation and value, and use unique methods different from other enterprises to attract public attention. Of course, this kind of innovation is not blindly to create fresh elements piled up in the design to go, need to combine with brand characteristics to endow specific symbolism and expression means to achieve true innovation meaning. The combination of concise images to accurately convey information and use the image vividness and diversity of the media to accomplish this creative idea not only fully expresses the innovative concept, but also enhances the expressive power, influence and recognition of the album, forming a unique personality expression charm. so as to improve the effectiveness and competitiveness of the publicity.

Enterprise Album DesignIt is a systematic work, and needs to consider the actual situation, market demand, competitive situation and other factors. In the process of design, we need to grasp the basic principles such as integrity principle, coordination principle and strengthening visual impact principle, and pay attention to the orientation and innovation of the album design. Through unceasingly groping for design methods and rules, the commerciality and artistry are organically integrated to create the design works that accord with the corporate image and the market demand.