I. Functions of the logo in the design of the brochures of the Road and Bridge Company

1. Improve corporate brand image
   An enterprise, whether it is a well-known enterprise, how the market position, popularity and reputation are important judgment criteria, brand plays a pivotal role for the enterprise. For Road and Bridge Company, a good brand image represents the company's technical strength, and also represents the quality and efficiency of the project. The successful application of the logo design in the brochure design of Luqiao Company will become an effective way of brand communication, which can not only extract the best part of the enterprise in the design process, but also create a unique visual image for the enterprise in the complex industry.

2. Effective Ways to Communicate Corporate Culture
   In the brochure design and application of road bridge company logo at the same time, it is also a kind of effective corporate culture communication. Because the most intuitive effect of enterprise's product display brochure application design is visual impact, the basis of visual impact is image. Because the application design of the logo in the brochure design is the logo of the enterprise, it represents the image of the enterprise, so the application of the logo design in the brochure can directly convey the cultural connotation of the enterprise.

II. Application of Brand Logo in Design Sample of Road and Bridge Company Brochure

1. The overall style is unified.
   In the brochure design process of the Road and Bridge Company, the design style of the logo shall be consistent with that of the whole brochure. If the style of the brochure design is modern and simple, the design style of the logo should also be simple; If the style of the brochure is retro, the logo should also be historical or artistic. This not only makes the entire brochure look more beautiful and coordinated, but also allows readers to see which company's logo is at a glance.

2. The right color selection
   Color is the most striking part of visual expression and can effectively convey information. When choosing the color of the logo design, it is necessary to consider whether they conform to the overall tone of the brochure, whether they can make the graphic elements more recognizable, whether they can be related to the color of the parent brand and have some differences, so as to facilitate the psychological mapping and self-identification of the target population. In the process of designing and applying the logo to the brochure design of the Road and Bridge Company, color plays a particularly important role. It is necessary not only to select the appropriate color for expression according to the cultural characteristics of the enterprise and the needs of the target audience, but also to control the brightness and purity of the color within an appropriate range. Let the overall tone show the strength of the company without overpowering the company.

3. Innovative Form Aesthetics
   Formal aesthetics includes the composition of points, lines and surfaces, the combination of graphs and bottoms, and the processing of skeletal and spatial relations between them. In addition to the overall style and color to coordinate with the whole, the logo should be applied to the design of the brochure of the road and bridge company, but also pay attention to the aesthetic feeling of innovation form. Redesigning the basic model in the LOG, using the methods of disintegration, dislocation and variation to make it produce new forms, and applying the novel and unique design forms rich in enterprise characteristics to the brochure of the Road and Bridge Company, not only can bring new visual experience to the readers. It also enhances corporate influence and identity.

In general, at the road bridgeSample Company Brochure DesignThe application of the brand logo in is very important. It is not only beneficial to promote the brand image and convey the corporate culture, but also to enhance the overall visual effect of the brochure and enhance the reader's sense of identity. Therefore, in practical application, we must pay attention to the whole style, color selection and creative form aesthetics and so on.