The employee album is an important part of the company's internal communication. It not only shows the company's culture, values and business scope, but also conveys the company's care and respect for employees. In the typesetting design of the album, the designer needs to use the theory of visual guidance and design level, through careful design to enhance the visual effect and information transmission ability of the album. This paper will discuss the use of visual guidance in the design level in the layout design of staff albums.

Visual guidance is a way to guide the viewer's sight through the design and arrangement of visual elements and influence their perception and understanding. In album design, designers can use font, color, space, shape, light, texture and other elements to guide the reader's eyes, make them pay attention to important information, understand and remember the contents conveyed.

Design Hierarchy

Design level means that in the design process, designers organize and manage design elements according to a certain logical structure to ensure the continuity and consistency of design. In the layout design of staff albums, designers need to organize each element according to a certain hierarchy to ensure clear communication of information and smooth reading of readers.

Application of Visual Guidance in Design Levels

1. Theme level: First, the designer needs to determine the theme and central idea of the album, and organize the relevant elements together to form a clear theme level. For example, for an employee album with the theme of corporate culture, designers can place elements such as corporate logo, corporate slogan, and corporate history in the theme level.

2. Information level: Information is at the heart of the album, and designers need to put important information in the most visible position so that readers can quickly access it. At the same time, designers also need to consider the logic and coherence of information, and organize relevant information together to form a clear information level. For example, for an employee album that describes the business of an enterprise, a designer can place information such as product images, business scope, and service benefits in the same hierarchy.

3. Visual level: Designers need to put different elements in different visual levels according to the importance of information and the aesthetic sense of form. For important information, designers can use large fonts, bright colors, prominent positions and other means to enhance the visual effect. For secondary information, designers can use smaller fonts, lighter colors, relatively small space and other means to weaken the visual effect. This not only improves the readability and readability of the information, but also enhances the visual effect and aesthetic sense of the picture album.

Visual guidance and design levels are employeesAlbum typesetting designAn indispensable element of . Through reasonable use of these elements, designers can effectively improve the visual effect and information transmission ability of the album, enhance readers' reading experience and identify with corporate culture.