In today's world of visual communication, album design has become a part of our daily life. It is not only a tool to record information, but also a way to transmit information and arouse people's interest through visual elements. How to make use of the proportional relation to create the visual focus of the album has become an important design art. Let's take a closer look at this topic.

First, understand the importance of proportionality. In album design, proportions include not only the size comparison of individual elements, but also the layout relationship between different elements. By using proportions skillfully, designers can direct the reader's eye, highlight important information, and create compelling visual effects.

I. Use of the golden ratio

The golden ratio is a common proportion relation, which is widely used in various design fields. It refers to the optimal ratio between length and width of a line segment or face. In album design, the golden ratio can be adjusted by text and picture size, position and other elements to achieve visual focus. For example, when the image-to-text ratio is close to the golden ratio, the image is often seen as the visual focus and grabs the reader's attention.

II. Emphasize key messages

The key information in the album is usually the core content that needs to be conveyed, such as product features and preferential information. In order to highlight this information, designers can adjust font size, color, position, etc. to make it visually contrast with other elements. For example, focus information can be placed at the center of the page or at the golden point, using people's visual habits to highlight it.

III. Application Comparison and Repetition

Contrast and repetition are fundamental principles of design, and they help us better control the overall layout and visual focus of the album. By contrast, we can distinguish different elements and highlight important information; By repeating, we can make the design elements consistent throughout the album. For example, you can use different colors, fonts, or shapes to distinguish different messages while maintaining the same style and theme.

IV. Flexibly use gaps and layers

Blankness and layered sense are also important means to create visual focus in album design. Blanks can guide the reader's eyesight and guide the reader to focus on specific elements; The sense of hierarchy can be realized by different elements, such as size, color, and position. For example, important information can be highlighted by placing it in a larger picture or blank area.

The visual focus of using proportions to create a brochure isAlbum typesetting designof art. By understanding the golden ratio, emphasizing key messages, using contrast and repetition, and using the flexibility of blankness and layering, we can create compelling visuals that better convey our message. At the same time, designers need to try and innovate constantly to adapt to the changing market demand and aesthetic trends.