Brochure is a form of enterprise publicity, it carries information, promotes communication, builds brand image, attracts target audience, promotes sales as the main purpose. In modern society, brochures have become an indispensable and important propaganda tool for enterprises, but how to design a good brochure is a question worth discussing. Let's look at the classification of brochure design.

I. Classification by Design Style

1. Traditional: Traditional brochure design style takes traditional culture and classical culture as elements, pays attention to decoration and artistry, usually uses traditional fonts, patterns, colors and other elements, giving people a sense of history and culture.

2. Modern: Modern brochure design style with simplicity, fashion, modern feeling as the main characteristics, usually using modern fonts, patterns, colors and other elements, giving people a sense of modernity and fashion.

II. Classification by Content

1. Product type: Product-based brochures mainly introduce the products or services of an enterprise, including the features, functions, and usage methods of the products. They are usually illustrated with pictures and texts to highlight the features and advantages of the products.

2. Brand type: The brand-type brochure mainly introduces the brand image and brand value of the enterprise, including the culture, values, and brand concept of the enterprise. The brand image and brand story are usually adopted to highlight the brand image and brand value of the enterprise.

3. Active: An activity-type brochure mainly introduces enterprise activities or events, including enterprise news, activity information, and activity process. It is usually presented with pictures and texts to highlight the features and highlights of activities.

III. Classification by Purpose

1. Internal: In-house brochures are intended for internal use, including corporate introductions, product introductions, and employee handbooks. They are designed in a concise and clear style, highlighting the culture and values of the company.

2. External: External brochures are mainly used by external personnel or the public, including enterprise introductions, product introductions, and press releases. They are usually designed with a balanced artistic and informative style to highlight the brand image and product features of the enterprise.

IV. Classification by Media

1. Paper: Paper-based brochures are mainly paper-based brochures, including print advertisements, folds, single-pages, and so on. They usually adopt traditional design style and printing technology.

2. Network type: Web-based brochures are mainly Internet-based brochures, including websites, blogs, social media, and the like, often using modern design styles and digital technologies.

3. Multimedia: multimediaBrochureIt can contain multiple media formats, including images, videos, and audio. It usually uses multimedia technologies and interactive design.

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